Blue Moon

Blue Moon represents American craft brewing innovation, launched in 1995 at the Sandlot Brewery in Denver's Coors Field. This Belgian-style wheat beer gained popularity for its smooth, refreshing character enhanced with Valencia orange peel and coriander spice, helping introduce American drinkers to wheat beer styles beyond traditional offerings.

The Blue Moon lineup centers on the flagship Belgian White, a unfiltered wheat beer with 5.4% ABV that delivers citrus notes and a creamy mouthfeel. Seasonal offerings include Blue Moon Harvest Pumpkin Wheat and Blue Moon Winter Abbey Ale, each crafted with distinctive spice profiles. The brand's brewing process incorporates traditional Belgian techniques including bottle conditioning in select varieties. Blue Moon's signature serve with an orange slice has become an iconic presentation in American bars and restaurants. The brewery emphasizes natural ingredients and traditional brewing methods while maintaining consistent quality across nationwide distribution. Their commitment to wheat beer excellence has earned recognition in beer competitions and helped establish the Belgian wheat beer category in the American market.