High Noon

High Noon produces premium hard seltzers made with real vodka, real fruit juice, and sparkling water. Known for clean ingredients and authentic fruit flavors, High Noon offers a refreshing alternative to traditional beer and cocktails with 100 calories per can and no added sugar, appealing to health-conscious consumers seeking quality ready-to-drink options.

The High Noon portfolio includes popular flavors like Black Cherry, Watermelon, Grapefruit, and Pineapple, available in variety packs and single-flavor options. Each 12oz can contains 4.5% ABV and delivers crisp, clean taste without artificial sweeteners or high fructose corn syrup. High Noon differentiates itself in the hard seltzer category by using premium vodka as the alcohol base rather than fermented cane sugar, resulting in smoother flavor profiles. The brand has gained significant market share through consistent quality and authentic fruit flavors that avoid the medicinal aftertaste common in some competing products.