High Noon Vodka Seltzer Endzone Variety 8Pk

High Noon Vodka Seltzer Endzone Variety 8PK is an eight-can assortment of ready-to-drink vodka sodas at 4.5% ABV, featuring four football-season flavors made with real vodka and real fruit juice. Named Beverage Brand of the Year at the 2021 Wine Enthusiast Wine Star Awards, High Noon separates itself from the hard seltzer pack by building each drink on a base of genuine spirits rather than fermented sugar or malt.

Quick Facts: ABV: 4.5%  |  Origin: Weston, Missouri / Modesto, California  |  Style: Vodka Soda RTD  |  Producer: E & J Gallo Winery (distilled at Holladay Distillery)

Production & Heritage

High Noon is produced by E & J Gallo Winery, founded in 1933 and headquartered in Modesto, California. The vodka base is 5x distilled from Midwest-grown corn at the Holladay Distillery in Weston, Missouri — the same facility behind 360 Vodka — yielding a clean, neutral spirit with no residual grain character. Each flavor incorporates real fruit juice rather than artificial flavoring, and the final blend contains no added sugar, keeping the profile crisp and sessionable at just 100 calories per 355ml (12 oz) can.

Tasting Notes

The Endzone Variety Pack showcases a rotation of High Noon's seasonal and core flavors. Across the lineup, the following characteristics define the brand's style:

Aroma: Each can opens with unmistakable fruit character — bright and authentic rather than candy-like. Underneath, the corn-based vodka contributes a subtle, clean sweetness that lets the juice-driven aromatics lead.

Taste: The entry is light and effervescent, with sparkling water providing the backbone. Mid-palate, the real fruit juice delivers clearly defined flavor — tartness and sweetness stay in balance without cloying. The vodka adds just enough body to separate these from a typical hard seltzer.

Finish: Clean and quick, with fruit flavor that dissipates into a refreshing seltzer-like dryness. Taste of Home specifically praised the "great fruit flavor that quickly dissipated to a nice, clean seltzer finish."

How to Drink High Noon

High Noon is designed to drink straight from the can, well-chilled. For a slightly more polished presentation, pour over ice in a rocks glass with a citrus wedge. These cans also work as convenient building blocks for simple cocktails: add a splash to a Vodka Spritz with prosecco for extra effervescence; float a can of the cranberry flavor over ice with a lime wheel for a hassle-free Cape Codder riff; or combine with fresh muddled herbs for a quick Fruit Collins variation that requires no barware beyond a tall glass and a spoon.

Best For

• Football tailgates and game-day watch parties where glassware is impractical
• Stocking a cooler for outdoor gatherings with a crowd of mixed preferences
• Introducing friends who dislike malt-based seltzers to a vodka-based alternative
• Low-calorie, low-ABV social drinking when sessionability matters

Frequently Asked Questions

What does High Noon taste like? High Noon delivers bright, recognizable fruit flavor backed by light carbonation and a clean vodka backbone, finishing dry and refreshing without artificial sweetness or lingering sugar.

How does High Noon compare to White Claw? The primary difference is the base spirit: High Noon uses real 5x-distilled corn vodka while White Claw is made with fermented cane sugar. In side-by-side taste tests, High Noon has been noted to deliver more pronounced fruit character, with multiple reviewers concluding it "soared above" both White Claw and Truly.

Is High Noon good for beginners? Yes — at 4.5% ABV with real fruit juice masking most of the alcohol, High Noon is approachable for anyone new to ready-to-drink cocktails or those who find traditional spirits too intense.

Where is High Noon made? The vodka is distilled at the Holladay Distillery in Weston, Missouri, using corn sourced from the Midwestern United States, and the finished product is produced under E & J Gallo Winery based in Modesto, California.

What foods pair well with High Noon? Grilled burgers and bratwursts complement the light carbonation at a tailgate; spicy chicken wings benefit from the crisp, palate-cleansing finish; fresh fruit and cheese boards echo the juice-driven flavors; chips with salsa or guacamole match the casual, sessionable character; and smoked pulled pork sliders pair well because the bright acidity cuts through rich, fatty meats.

What sizes does High Noon come in? High Noon is available in single 355ml (12 oz) cans, variety packs of 8 and 12 cans, and individual four-packs of specific flavors.

Is High Noon worth the price? High Noon positions as a mid-to-upper-tier ready-to-drink option, and the premium over malt-based seltzers reflects the use of real distilled vodka and real fruit juice — two ingredients most competitors omit at lower price points.

Why High Noon?

High Noon earned The Tasting Panel Magazine's Best Tasting Seltzer distinction in both 2020 and 2021, and Wine Enthusiast honored the brand as Beverage Brand of the Year — recognition that no other hard seltzer brand has matched. The Endzone Variety Pack puts that quality into a game-day format, giving drinkers a curated spread of flavors built on corn vodka and real juice rather than the fermented sugar base found in most competitors. For anyone who has tasted the difference between a real vodka soda and a malt-based imitation, the distinction in the can is immediately clear.