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The Best Gin: London Dry, New Western and Old Tom, Matched to Your Martini, G&T or Negroni

The Barn Buyer's Guide: Tanqueray, Beefeater, Bombay Sapphire, Hendrick's, Plymouth, Empress 1908, Citadelle and Monkey 47 gin

The Best Gin: London Dry, New Western and Old Tom, Matched to Your Martini, G&T or Negroni

The best gin for a martini is rarely the best gin for a gin and tonic, and neither one is what you want in a Negroni. So we sort gin the way we do at the counter: first by style (juniper-forward, botanical or lightly sweet), then by the drink you're making. Every bottle below ships nationwide.

Our Picks at a Glance

  • Best gin overall: Tanqueray London Dry. Bold juniper, high proof, works in everything.
  • Best gin for a martini: No. 3 London Dry. Six botanicals, juniper first, built for a dry martini.
  • Best gin for a gin and tonic: Bombay Sapphire. Bright, peppery and lively with tonic.
  • Best gin for a Negroni: Beefeater London Dry. Citrus and juniper that stand up to Campari.
  • Best gin for beginners: Hendrick's. Cucumber and rose, gentle on the juniper.
  • Best gin under $25: Beefeater. A bartender's favorite at an everyday price.
  • Best Old Tom gin: Scofflaw Old Tom. Lightly sweet, made right here in Illinois.
  • Best splurge gin: Monkey 47. Forty-seven botanicals from Germany's Black Forest.
  • Best gin gift: Empress 1908 Indigo. Turns from indigo to pink when you add tonic.

The Best Gins, Compared

ABV is the producer's published US strength. Flavor is how each gin tastes neat, before ice or tonic.

Bottle Style / Origin ABV Flavor Price tier Best for
Tanqueray London Dry London Dry / UK 47.3% Big juniper, dry Under $30 Martini, G&T, all-purpose
Beefeater London Dry / London 44% Juniper, orange peel Under $25 Negroni, value
Bombay Sapphire London Dry / UK 47% Bright, peppery, citrus Under $30 Gin and tonic
Plymouth Plymouth gin / England 41.2% Soft, earthy, rooty Under $40 Dry martini
Sipsmith London Dry London Dry / London 41.6% Juniper, lemon, smooth Under $40 Martini, G&T
No. 3 London Dry London Dry / Netherlands 46% Juniper-led, dry, pine Under $50 Martini purists
Hendrick's New Western / Scotland 41.4% Cucumber, rose, soft Under $40 Beginners, G&T
Citadelle Dry gin / France 44% Floral, spice, citrus Under $30 Negroni, G&T
The Botanist Dry gin / Islay, Scotland 46% Herbal, floral, layered Under $40 Sipping, G&T
Monkey 47 Dry gin / Germany 47% Complex, berry, spice $50 to $75 Splurge martini
Empress 1908 Indigo New Western / Canada 42.5% Floral, citrus, tea Under $40 Gifts, color-changing G&T
Scofflaw Old Tom Old Tom / Illinois 45% Lightly sweet, floral, spice Under $40 Martinez, Tom Collins

Best Gin for a Martini

A martini is mostly gin, so the gin needs enough body and proof to carry the drink. Juniper-forward London Dry gins make a crisp, classic martini. Plymouth makes a softer, rounder one.

Plymouth Gin
Under $40 · 41.2% ABV · Plymouth, England

Made at the Black Friars Distillery in Plymouth, Plymouth is earthier and softer than London Dry, with less sharp juniper and more root and citrus. It has been a martini gin for well over a century, and it still makes the smoothest classic dry martini we know.

Shop Plymouth Gin →

Tanqueray London Dry
Under $30 · 47.3% ABV · UK

Just four botanicals, led by a big hit of juniper. The high proof keeps the martini cold and structured, even with a generous pour of vermouth. If you like your martini dry and bracing, this is the one.

Shop Tanqueray 750ml → Shop 1.75L →

No. 3 London Dry Gin
Under $50 · 46% ABV · Netherlands

Created by the London wine merchant Berry Bros. & Rudd and distilled in the Netherlands. Only six botanicals, with juniper front and center and grapefruit and cardamom behind it. It's the gin for a purist's martini: dry, clean and very piney.

Shop No. 3 Gin →

Tanqueray No. Ten
Under $40 · 47.3% ABV · UK

Tanqueray's premium bottling, distilled with fresh whole citrus. Brighter and more grapefruit-driven than the standard bottle. Our pick for a martini with a lemon twist.

Shop Tanqueray No. Ten →

Best Gin for a Gin and Tonic

Tonic is bitter and sweet, so you want a gin with enough citrus and spice to cut through it. Higher proof helps too. A G&T made with a 40% gin can taste watery.

Bombay Sapphire
Under $30 · 47% ABV · UK

Ten botanicals, vapor-infused, so the flavor is bright and aromatic rather than heavy. Lemon peel, coriander and pepper pop right through tonic. Big wedge of lime, plenty of ice, and you're set.

Shop Bombay Sapphire 750ml → Shop 1.75L →

The Botanist
Under $40 · 46% ABV · Islay, Scotland

Made by the Bruichladdich whisky distillery with 22 botanicals foraged on the island of Islay. Herbal, floral and layered. In a G&T it tastes like a walk through a meadow. Garnish with a sprig of thyme or mint.

Shop The Botanist →

Empress 1908 Indigo
Under $40 · 42.5% ABV · British Columbia, Canada

Colored with butterfly pea flower, it pours deep indigo and turns pink the moment you add tonic or citrus. Floral, citrusy and soft. It's also a crowd-pleasing gift.

Shop Empress 1908 →

Suntory Roku
Under $30 · 43% ABV · Japan

Six Japanese botanicals including sakura flower, yuzu peel and sencha tea. Delicate and citrusy. Serve it in a tall glass with tonic and thin slices of fresh ginger, the way Suntory suggests.

Shop Roku →

Want it all in one box? Our Gin & Tonic Kit has the essentials.

Best Gin for a Negroni

Campari and sweet vermouth are loud. A Negroni needs a gin with enough juniper and citrus to stay in the conversation, which means a classic London Dry style at 44% or higher.

Beefeater London Dry
Under $25 · 44% ABV · Kennington, London

Distilled in London, with juniper and a strong Seville orange note that lines up perfectly with Campari's bitter orange. It's the gin many bartenders reach for first when building a Negroni, and it's priced for everyday use.

Shop Beefeater 750ml → Shop 1.75L →

Citadelle
Under $30 · 44% ABV · France

Pot-distilled in France with 19 botanicals. Floral and spicy with a round texture, it makes a richer, more aromatic Negroni. It's also one of our best-selling gins.

Shop Citadelle →

Fords Gin
Under $30 · 45% ABV · London

A bartender-designed London Dry with nine botanicals, built specifically to work in cocktails. Juniper, citrus and a hint of floral. Rock solid in a Negroni, a Tom Collins or a Gimlet.

Shop Fords Gin →

Prefer a shortcut? Our Negroni Kit includes gin, Campari and sweet vermouth. For more on the bitter side of the drink, read The Best Bitter Liqueurs.

Best Gin for Beginners

If you think gin tastes like a pine tree, start with a softer, more floral New Western style. Less juniper, more cucumber, citrus and flowers.

Hendrick's
Under $40 · 41.4% ABV · Scotland

Infused with cucumber and rose after distillation, which softens the juniper and gives it a cool, fresh finish. The bottle we hand to people who say they don't like gin. Serve it with tonic and a slice of cucumber.

Shop Hendrick's 750ml → Shop 1.75L →

Malfy Gin Originale
Under $30 · 41% ABV · Italy

Italian gin with juniper and bright citrus. Light and easy, great with soda water and a lemon wheel on a warm evening.

Shop Malfy Originale →

Best Value and Splurge Gins

Seagram's Extra Dry
Under $15 · 40% ABV · Indiana

An American dry gin that's briefly rested in oak barrels, which gives it a slightly smoother, rounder edge. A reliable party gin for punches and pitchers.

Shop Seagram's →

North Shore Gin No. 6
Under $40 · 47% ABV · Lake Bluff, Illinois

From North Shore Distillery, one of Illinois' first craft distilleries after Prohibition, right up the road from our stores. Juniper-forward with bright citrus and a floral lift. A great local gin for a martini or a Southside.

Shop North Shore No. 6 →

Monkey 47
$50 to $75 · 47% ABV · Black Forest, Germany

Forty-seven botanicals, many from the Black Forest, including lingonberries and spruce. Dense, complex and still balanced. The gin to stir into a martini for a special night. Also available in a 375ml bottle.

Shop Monkey 47 →

Nolet's Silver
Under $40 · 47.6% ABV · Schiedam, Netherlands

From the Nolet family, who also make Ketel One. Turkish rose, peach and raspberry give it a fruity, floral style. An elegant gift for someone who likes a lighter gin.

Shop Nolet's →

London Dry vs. New Western vs. Old Tom

All gin is a neutral spirit flavored with juniper. The style tells you how much juniper, how the flavor gets in, and whether there's any sweetness.

London Dry

A method, not a place. The botanicals must be distilled into the spirit, and nothing can be added after distillation except water, more neutral spirit and a trace of sugar, so no added flavor and no added color. That makes London Dry gins crisp, dry and juniper-forward. Tanqueray, Beefeater, Bombay Sapphire and Sipsmith are classic examples.

New Western (contemporary) gin

Juniper is still there, but other botanicals take the lead: cucumber, rose, citrus, tea or local herbs. Hendrick's, Empress 1908 and Roku all fit here. Easier for newcomers and great with tonic.

Old Tom

The lightly sweetened gin style of the 1800s, sitting between Dutch genever and London Dry. It's what classic recipes like the Martinez and the original Tom Collins were built on. Try Scofflaw Old Tom, made in Illinois with osmanthus blossom, or Aviation Old Tom, which gets its rounded sweetness from barrel aging rather than sugar.

Plymouth and genever

Plymouth gin is softer and earthier than London Dry. Genever, the Dutch ancestor of gin, is malty and closer to whiskey. Try Bols Genever if you're curious.

The counter rule of thumb Martini: go juniper and high proof, or Plymouth for soft. G&T: go bright and citrusy. Negroni: go classic London Dry at 44% or more. Don't like gin? Start with Hendrick's. Making a Martinez or a Tom Collins the old way? Reach for Old Tom.

How to Serve Gin

  • Martini: stir 2.5 oz gin with 0.5 oz dry vermouth over ice, strain into a chilled glass, finish with a lemon twist or olive.
  • Gin and tonic: fill a tall glass with ice, add 2 oz gin, top with 4 oz good tonic and garnish to match the gin: lime for London Dry, cucumber for Hendrick's, grapefruit for floral gins.
  • Negroni: equal parts gin, Campari and sweet vermouth, stirred over ice, with an orange peel.
  • Gimlet or Southside: gin, fresh lime and simple syrup, shaken. Add mint for a Southside.
  • Neat: worth trying with complex gins like Monkey 47 or The Botanist, slightly chilled.

Frequently Asked Questions

What is the best gin?

Tanqueray London Dry is the best all-around gin for most people. It works in a martini, a G&T and a Negroni. For beginners, Hendrick's. For a splurge, Monkey 47.

What is the best gin for a martini?

No. 3 London Dry is the best gin for a classic dry martini, and Tanqueray makes a bold one for less. Plymouth makes a softer, smoother martini.

What is the best gin for a gin and tonic?

Bombay Sapphire is our pick for a gin and tonic. Its bright citrus and pepper cut through tonic. The Botanist and Roku are great alternatives.

What is the best gin for a Negroni?

Beefeater is the best gin for a Negroni. Its juniper and orange notes balance Campari and sweet vermouth, and it's affordable enough to make them often.

What's the difference between London Dry and Old Tom gin?

London Dry is dry, with no flavoring added after distillation and at most a trace of sugar. Old Tom is slightly sweeter and rounder, the style used in 19th-century cocktails like the Martinez.

What is the best gin for people who don't like gin?

Hendrick's is the best gin for people who don't like gin. Its cucumber and rose notes soften the juniper. Malfy and Empress 1908 are also good starting points.


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