Viarae Prosecco

Viarae Prosecco is an ultra-premium Italian sparkling wine made from 100% Glera grapes in Treviso, Italy, bottled at 11% ABV in a 750ml format. The brand earned Wine Enthusiast's Innovator of the Year distinction at their 25th Annual Wine Star Awards in 2024, a recognition that places it among the most notable new arrivals in the sparkling wine category.

Quick Facts: ABV: 11%  |  Origin: Treviso, Northern Italy  |  Style: Brut Prosecco  |  Producer: La Marca Cooperative

Production & Heritage

Viarae is produced by the La Marca cooperative, one of the most established Prosecco producers in the Treviso province of Northern Italy. The wine is made entirely from Glera grapes using the Charmat method — also known as the tank method — in which secondary fermentation takes place in pressurized stainless steel tanks rather than individual bottles. This approach preserves the fresh fruit character and delicate floral aromatics that define the Glera varietal, resulting in an expressive and subtly dry sparkling wine. Viarae currently holds the number-one position in the ultra-premium-plus Prosecco segment in the United States.

Tasting Notes

Aroma: The nose opens with honeysuckle blossoms and apricot before giving way to fresh-cut citrus and a delicate layer of white flowers. There is an inviting brightness throughout that sets up the palate nicely.

Taste: The entry is lively and effervescent, carrying ripe peach and green apple across the mid-palate. Flavors of ripe pear and lemon zest emerge as the wine develops, underpinned by a subtle mineral thread that keeps everything grounded. The overall impression is crisp and refreshingly refined with a subtly dry finish.

Finish: Medium in length with a clean, bright close. Lingering notes of citrus zest and green apple fade gently, leaving a pleasant mineral trace.

How to Drink Viarae

Viarae drinks well on its own, served well-chilled between 38–45°F, making it a natural choice as an aperitivo or celebratory pour. Its effervescence and dry profile also make it highly versatile in cocktails. A Bellini pairs the peach and apricot notes with white peach purée for a seamless match. An Aperol Spritz benefits from Viarae's crisp minerality, which balances the bittersweet orange liqueur without being overwhelmed. A French 75 — substituting Prosecco for Champagne — works here because the bright citrus character integrates cleanly with gin and lemon juice.

Best For

• Hosting a brunch or daytime gathering where sparkling wine takes center stage
• Gifting someone who appreciates Italian sparkling wine and distinctive bottle design
• Toasting milestones, celebrations, or New Year's Eve with a premium Prosecco
• Building a Prosecco-based cocktail menu at home

Frequently Asked Questions

What does Viarae taste like? Viarae delivers bright, fruit-forward flavors of ripe peach, green apple, and pear with lemon zest accents and a subtle mineral backbone. The style is crisp, effervescent, and subtly dry rather than sweet.

How does Viarae compare to La Marca Prosecco? Both are produced by the La Marca cooperative in Treviso using 100% Glera grapes and the Charmat method, so they share a production pedigree. Viarae positions itself in the ultra-premium-plus tier with a more expressive, subtly dry profile, while La Marca — the top-selling Italian Prosecco in the U.S. — occupies a broader premium price point.

Is Viarae good for cocktails? Viarae's bright acidity, clean effervescence, and moderate 11% ABV make it an excellent base for Prosecco cocktails like Bellinis, Aperol Spritzes, and mimosas without overpowering other ingredients.

Where is Viarae made? Viarae is produced in the province of Treviso in Northern Italy's Veneto region, the historic heartland of Prosecco production. It is made by the La Marca cooperative, one of the area's prominent winemaking organizations.

What foods pair well with Viarae? Fresh burrata with heirloom tomatoes complements the wine's acidity and floral notes. Prosciutto-wrapped melon mirrors the peach and apricot aromatics. Light seafood dishes like shrimp scampi or oysters on the half shell benefit from the crisp effervescence. Mild, creamy cheeses such as fresh mozzarella or young goat cheese align with the wine's delicate fruit profile.

What sizes does Viarae come in? Viarae Prosecco is available in the standard 750ml bottle format.

Is Viarae worth the price? Viarae positions itself as an ultra-premium-plus Prosecco, placing it above everyday sparkling wines but within reach of consumers looking for a step up from standard Prosecco offerings. Its Wine Enthusiast Innovator of the Year recognition and top ranking in its segment support the premium positioning.

Why Viarae?

Viarae earned the Innovator of the Year award at Wine Enthusiast's 2024 Wine Star Awards, a distinction that speaks to its impact on the Prosecco category rather than simply its flavor profile. Produced by the same Treviso cooperative behind the best-selling Italian Prosecco in the U.S., the wine benefits from serious winemaking infrastructure while carving out its own identity in the ultra-premium-plus tier. The 100% Glera, Charmat-method production delivers an expressive, subtly dry sparkling wine with genuine Treviso character — honeysuckle, stone fruit, and mineral acidity in balance. For those seeking a Prosecco that combines established Italian craftsmanship with a contemporary point of view, Viarae stands on verifiable credentials rather than marketing alone.