The Brewing Projekt Variety Mix 12Pk

The Brewing Projekt Variety Mix 12Pk is a 12-pack of 12oz cans featuring a rotating selection of craft beers from Eau Claire, Wisconsin, averaging approximately 5% ABV. This variety pack showcases the brewery's reputation for bold, boundary-pushing styles that have earned a loyal following across the Midwest and beyond.

Quick Facts: ABV: ~5% (varies by style)  |  Origin: Eau Claire, Wisconsin, USA  |  Style: Rotating Variety Pack  |  Brewery: The Brewing Projekt

Production & Heritage

The Brewing Projekt was founded in 2014 by Will Glass in Eau Claire, Wisconsin. The brewery quickly gained recognition for its adventurous approach to craft beer, particularly its vibrant fruited sours, hazy IPAs, and experimental small-batch releases. The Variety Mix rotates its lineup to reflect seasonal availability and the brewery's latest creations, giving drinkers a cross-section of what makes the operation distinctive — vivid flavors, unconventional ingredients, and an art-forward identity reflected in their eye-catching can designs.

Tasting Notes

Aroma: Because the pack features multiple styles, aromas range widely — from tropical and citrus-forward hop character in their IPAs to bright fruit and tart acidity in their sour offerings. Expect each can to deliver a distinctly different aromatic experience.

Taste: The variety across styles means you may encounter juicy, hop-saturated flavors in one can and punchy, fruit-laden tartness in the next. Mid-palate textures vary from soft and pillowy in hazy styles to crisp and refreshing in lighter offerings. The brewery's hallmark is flavor intensity without excessive heaviness.

Finish: Finishes tend to be clean across styles, with the sours leaving a lingering fruity tang and the hop-forward beers trailing off with resinous or citrus peel notes. Most styles in the pack are built for drinkability rather than extended contemplation.

How to Drink the Variety Mix

Each can is best enjoyed cold, poured into a tulip glass or standard pint to appreciate the aroma and color of each style. The variety format encourages tasting through the lineup to compare and discover favorites.

Best For

• Introducing friends to adventurous craft beer styles at a gathering
• Sampling The Brewing Projekt's range before committing to a full 4-pack of one style
• Stocking a cooler for a backyard cookout or tailgate with crowd-pleasing variety
• Gifting a craft beer enthusiast who appreciates small-batch Wisconsin breweries

Frequently Asked Questions

What does The Brewing Projekt Variety Mix taste like? The pack spans multiple styles, so flavors range from juicy, tropical hop profiles to bright, fruit-forward sour tartness, depending on the specific cans included in each seasonal rotation.

How does The Brewing Projekt compare to other Wisconsin craft breweries? The Brewing Projekt is distinguished by its emphasis on heavily fruited sours and hazy IPAs with bold, unconventional flavor combinations, setting it apart from more traditional Wisconsin breweries like New Glarus or Lakefront.

Is this variety pack good for beginners? Yes — the rotating mix lets newcomers sample several craft beer styles in a single purchase, making it an approachable way to explore beyond mainstream lagers without committing to a full pack of an unfamiliar style.

Where is The Brewing Projekt made? The Brewing Projekt brews all of its beers in Eau Claire, Wisconsin, a city in the west-central part of the state along the Chippewa River.

What foods pair well with this variety pack? Grilled bratwurst or burgers complement the hop-forward selections; fresh goat cheese and fruit salads match well with the sour styles; spicy tacos or Thai food can stand up to the bolder, more aromatic cans; and smoked meats benefit from the contrast of tart, fruit-driven beers.

What sizes does this variety pack come in? The Variety Mix is available as a 12-pack of 12oz cans.

Is this variety pack worth the price? The Brewing Projekt Variety Mix positions in the mid-range craft beer tier, and its rotating lineup of multiple distinct styles provides strong value for drinkers who want to explore the brewery's creative output in a single purchase.

Why the Variety Mix?

The Brewing Projekt has built its identity on flavor-forward innovation, and this variety pack is the most efficient way to experience the breadth of the brewery's portfolio. Rather than a generic sampler of safe styles, the mix reflects the same adventurous spirit that put Eau Claire on the national craft beer map. The rotating format means repeat purchases rarely feel redundant, and the pack serves as a reliable entry point into one of Wisconsin's most talked-about independent breweries.