Pimm's Blackberry & Elderflower Liqueur 750ML

Pimm's Blackberry & Elderflower Liqueur 750ML is a vodka-based English fruit liqueur bottled at 20% ABV that layers ripe blackberry and delicate elderflower over the classic Pimm's cup framework. Released in April 2013, this was the first-ever special edition in the Pimm's lineup, built on the Pimm's No. 6 Vodka Cup base rather than the gin-based No. 1 most drinkers know.

Quick Facts: ABV: 20%  |  Origin: England  |  Style: Flavored Fruit Liqueur  |  Owner: Diageo

Production & Heritage

Pimm's traces its origins to 1823, when James Pimm began serving his gin-based oyster-bar tonic in London. The brand, now owned by global spirits giant Diageo, expanded over the decades into six numbered cups, each built on a different base spirit. The Blackberry & Elderflower expression starts with the No. 6 Vodka Cup and infuses it with natural blackberry and elderflower flavourings, resulting in a lower-proof, fruit-forward liqueur that marked the brand's first venture into limited special editions.

Tasting Notes

Aroma: Deep purple in the glass with an immediately fruity nose. Ripe blackberry dominates, followed by orange peel, soft elderflower sweetness, and a background note reminiscent of classic British fruit-chew sweets.

Taste: Blackberry leads on entry, quickly joined by cherry and a touch of vanilla at mid-palate. A pleasant fruit tartness develops alongside light muscovado sugar sweetness, while a subtle black pepper spice keeps the profile from tipping into cloying territory. The elderflower is present but plays a supporting role, adding a gentle floral lift beneath the berry intensity.

Finish: Medium in length with a slightly tart, blackcurrant-like fruitiness that lingers. A whisper of warm spice rounds out the close.

How to Drink Pimm's Blackberry & Elderflower

Serve long over ice with lemonade or ginger ale and a generous garnish of fresh berries and mint — this is the natural Pimm's Cup format and brings out the elderflower undertone. It also works in several cocktails:

• Blackberry Pimm's Cup: Topped with sparkling lemonade and muddled blackberries, the liqueur's berry character amplifies into a deeply fruity summer cooler.
• Elderflower Spritz: Combined with prosecco and a splash of soda water, the floral side of the liqueur gets room to shine.
• Bramble Twist: Substituted for crème de mûre in a classic Bramble, it adds spice and complexity while keeping the berry backbone intact.

Best For

• Garden parties and summer entertaining where a low-proof, crowd-friendly mixer is needed
• Pimm's collectors seeking the brand's first limited special edition
• Gifting to fans of berry-forward liqueurs and British drinks traditions
• Brunch cocktails where a lighter, fruit-driven spirit is preferred over full-strength options

Frequently Asked Questions

What does Pimm's Blackberry & Elderflower taste like? It is dominated by ripe blackberry and cherry fruit with a light muscovado sugar sweetness, balanced by fruit tartness and a hint of black pepper spice. Elderflower provides a subtle floral backdrop rather than a co-starring role.

How does Pimm's Blackberry & Elderflower compare to Pimm's No. 1? Pimm's No. 1 is gin-based at 25% ABV with a herbal, citrus-driven character, while the Blackberry & Elderflower edition uses a vodka (No. 6) base at 20% ABV and leans heavily into dark berry fruit. The No. 1 is spicier and more complex; this variant is sweeter and more fruit-forward.

Is Pimm's Blackberry & Elderflower good for cocktails? Yes — its lower ABV, built-in sweetness, and bold berry flavour make it an effective long-drink mixer, especially when paired with lemonade, ginger ale, or sparkling wine.

Where is Pimm's Blackberry & Elderflower made? It is produced in England under the Pimm's brand, which has been part of the Diageo portfolio since Diageo's formation in 1997. The Pimm's name dates back to James Pimm's London oyster bar in 1823.

What foods pair well with Pimm's Blackberry & Elderflower? Fresh strawberries and cream complement the berry sweetness naturally. Lemon tarts and shortbread echo its citrus and vanilla notes. Soft English cheeses like Brie balance the fruit tartness. Cucumber finger sandwiches mirror the classic Pimm's garnish tradition, and dark chocolate desserts stand up well to the blackberry intensity.

What sizes does Pimm's Blackberry & Elderflower come in? The standard size is the 750ml bottle, which is the most widely available format for this expression.

Is Pimm's Blackberry & Elderflower worth the price? It sits in the affordable liqueur tier, priced comparably to other flavoured Pimm's variants and fruit liqueurs in general. At 20% ABV it delivers primarily as a mixer rather than a sipping spirit, which positions it as a practical purchase for entertaining rather than a contemplative bottle.

Why Pimm's Blackberry & Elderflower?

This was the first special edition Pimm's ever released, giving it a notable place in the brand's nearly 200-year history. Its vodka-cup base sets it apart from the ubiquitous gin-based No. 1, offering a cleaner canvas that lets the blackberry and elderflower infusion define the flavour rather than competing with botanical complexity. The 20% ABV keeps it sessionable in long serves, and the deep berry profile gives bartenders a distinctive British alternative to standard fruit liqueurs. For anyone drawn to the Pimm's tradition but looking for something darker and more fruit-driven, this expression fills a specific gap in the range.