Giffard Creme de Mure 750ML

Giffard Crème de Mûre 750ML is a French blackberry liqueur bottled at 16% ABV, produced through natural fruit maceration by Maison Giffard in the Loire Valley. A multiple gold medal winner at both the International Wine & Spirit Competition and the San Francisco World Spirits Competition, this expression stands as one of the most bartender-trusted blackberry liqueurs on the market.

Quick Facts: ABV: 16%  |  Origin: Angers, Loire Valley, France  |  Style: Crème Liqueur (Blackberry)  |  Producer: Giffard & Cie

Production & Heritage

Giffard & Cie has been a family-owned operation since its founding in 1885 in Angers, a city in the heart of the Loire Valley long associated with fruit cultivation. Now in its fourth generation of family leadership, the house produces Crème de Mûre by macerating wild blackberries harvested by hand in late summer from the surrounding Angers region. The berries are pressed and their juice is combined with neutral spirit and sweetened — a straightforward process that relies entirely on natural fruit maceration rather than artificial flavoring or coloring. This single-fruit approach yields a liqueur with a purity of flavor that distinguishes it from more heavily engineered competitors in the category.

Tasting Notes

Aroma: The nose opens with pungent, unmistakable fresh blackberries, moving quickly into deeper tones of blackberry jam. Behind the fruit sits a delicate wisp of rose petals and faint white pepper, adding an unexpected lift.

Taste: The entry is lush with concentrated blackberry sweetness that stops well short of cloying. At mid-palate, a gentle tartness emerges, balancing the sugar with natural berry acidity. Notes of black pepper and faint milk chocolate develop as the flavor deepens, giving the liqueur more dimension than its modest ABV might suggest.

Finish: Medium length, with lingering blackberry fruit tempered by light tartness and a subtle seed-like bitterness at the very end. The finish reads clean and true to fruit, leaving a pleasant berry impression without excessive residual sweetness.

How to Drink Crème de Mûre

Crème de Mûre works well chilled and sipped as a digestif, or drizzled over crushed ice as a simple warm-weather pour. Its real strength, however, lies behind the bar. The Bramble — the classic gin-based cocktail created by Dick Bradsell — is the definitive showcase, where the liqueur's natural tartness and deep berry color create the drink's signature layered effect. In a Kir variation, a small measure floated into dry sparkling wine adds fruit depth without overwhelming the wine's acidity. A Blackberry Margarita benefits from the liqueur's real-fruit character, which holds up against lime juice and tequila without turning the drink into a sugary afterthought.

Best For

• Home bartenders building a serious cocktail liqueur collection
• Making classic Bramble cocktails with an authentic blackberry base
• Adding a natural fruit layer to sparkling wine or Champagne
• Gifting a food-and-drink enthusiast who values craft French producers

Frequently Asked Questions

What does Crème de Mûre taste like? Giffard Crème de Mûre delivers concentrated, authentic blackberry flavor — rich and sweet on entry, then balanced by a natural berry tartness and subtle black pepper spice. The overall impression is of real fruit rather than artificial candy sweetness.

How does Crème de Mûre compare to Chambord? Chambord is a raspberry-based liqueur blended with cognac, vanilla, and citrus peel, resulting in a more complex, layered profile at a higher price point. Giffard Crème de Mûre is a single-fruit blackberry liqueur with a purer, more straightforward berry character and a lower ABV of 16% versus Chambord's 16.5%.

Is Crème de Mûre good for cocktails? Crème de Mûre is considered a bartender essential, most famously used in the Bramble cocktail. Its natural fruit tartness prevents drinks from becoming overly sweet, making it one of the most versatile berry liqueurs for mixing.

Where is Crème de Mûre made? Giffard Crème de Mûre is produced by Maison Giffard in Angers, located in the Loire Valley of western France. The blackberries used in production are wild-harvested from the same region surrounding Angers.

What foods pair well with Crème de Mûre? Dark chocolate desserts complement its faint cocoa undertones. Soft ripened cheeses like brie benefit from the berry acidity as a contrast. Lemon tarts and panna cotta provide a neutral canvas that lets the blackberry flavor shine. Grilled duck or pork with berry-based sauces echo its fruit character in a savory context.

What sizes does Crème de Mûre come in? The standard bottle size is 750ml, which is the most widely available format for Giffard Crème de Mûre.

Is Crème de Mûre worth the price? Giffard Crème de Mûre positions as a mid-range specialty liqueur, priced accessibly relative to its natural-ingredient production and multi-award-winning pedigree. For anyone making Brambles or other berry-forward cocktails regularly, it represents strong value as a staple bottle.

Why Crème de Mûre?

What separates Giffard Crème de Mûre from the broader field of fruit liqueurs is its uncompromising reliance on natural blackberry maceration — no artificial flavors, no synthetic color. That commitment has earned it multiple gold medals at both the International Wine & Spirit Competition and the San Francisco World Spirits Competition. The result is a liqueur that tastes genuinely of the fruit it claims to be, with enough acidity and structure to function as a serious cocktail ingredient rather than a mere sweetener. Backed by nearly 140 years of family-run production in the Loire Valley, it remains one of the most trusted expressions in its category among professional bartenders worldwide.