El Jimador New Mix Paloma 4Pk

El Jimador New Mix Paloma 4Pk is a ready-to-drink Paloma cocktail at 5% ABV, sold as a four-pack of 355ml cans. Launched in 1997 as Mexico's original premixed tequila cocktail, this RTD holds the distinction of being the country's best-selling ready-to-drink offering — a position it has maintained for over two decades by staying true to its roots at Casa Herradura in Jalisco.

Quick Facts: ABV: 5%  |  Origin: Amatitán, Jalisco, Mexico  |  Style: Ready-to-Drink Paloma  |  Distillery: Casa Herradura (Brown-Forman)

Production & Heritage

The tequila base inside every can is El Jimador Blanco, double distilled from 100% blue Weber agave at the Casa Herradura distillery in the town of Amatitán, nestled in Jalisco's agave heartland. Casa Herradura, founded in 1870 and now part of the Brown-Forman portfolio, is one of the few operations that grows, distills, and cans its RTD line at the same Mexican facility — a detail that separates the New Mix range from competitors manufactured outside Mexico. The Paloma expression combines that blanco tequila with grapefruit soda and lime, then carbonates and cans the blend on-site for freshness.

Tasting Notes

Aroma: Fresh grapefruit rind leads, followed by a streak of lime zest. A subtle agave sweetness sits just beneath the citrus, giving the nose an authentically tequila-forward character uncommon in many RTDs.

Taste: The entry is bright and effervescent — tart grapefruit soda and lime vibrancy hit immediately. Mid-palate, smooth tequila rounds out the citrus tang, and a light, natural-tasting sweetness balances the sourness without veering into sugary territory. The overall impression is crisp, clean, and well-balanced.

Finish: Short and refreshing, exactly as a canned Paloma should be. Lingering grapefruit-lime citrus fades into a soft agave background that invites the next sip.

How to Drink New Mix Paloma

Serve the cans ice-cold, straight from the fridge or poured over ice in a salt-rimmed glass for the full cantina experience. While it's designed to drink as-is, the cans also work as a convenient base for riffs: add a squeeze of fresh lime and a pinch of Tajín for a spiced-up Paloma Picante, pour over ice with a splash of mezcal for a smoky Paloma twist, or top with a float of grapefruit juice and fresh jalapeño slices for a quick Spicy Greyhound variation.

Best For

• Backyard cookouts and taco nights where convenience matters
• Beach, poolside, or camping trips requiring portable, pre-mixed cocktails
• Introducing tequila-based cocktails to friends who typically reach for seltzers or beer
• Stocking a home bar fridge for low-effort weeknight drinks

Frequently Asked Questions

What does New Mix Paloma taste like? It tastes like a bright, bubbly Paloma — tart grapefruit and zesty lime dominate, balanced by smooth tequila character and light citrus sweetness, finishing clean and refreshing.

How does New Mix Paloma compare to Jose Cuervo Sparkling Paloma? Both are ready-to-drink Palomas at similar ABVs, but New Mix is crafted and canned entirely at Casa Herradura in Jalisco, Mexico, using 100% blue agave tequila, while Cuervo's RTD line is produced domestically in the United States. New Mix also has a longer heritage in the category, dating to 1997 as Mexico's first premixed tequila cocktail.

Is New Mix Paloma good for casual drinking? At 5% ABV, it is firmly in sessionable territory, making it an easy, approachable option for social gatherings where guests want a flavorful alternative to beer or hard seltzer.

Where is New Mix Paloma made? It is produced at the Casa Herradura distillery in Amatitán, Jalisco, Mexico — the same facility where El Jimador Blanco tequila is distilled from estate-grown blue Weber agave.

What foods pair well with New Mix Paloma? Carne asada tacos match the citrus tang with charred, savory beef. Ceviche mirrors the drink's bright acidity. Elote (Mexican street corn) echoes the lime and salt rim tradition. Fish tacos with cabbage slaw complement the grapefruit effervescence. Chips with fresh guacamole offer a creamy counterpoint to the carbonation.

What sizes does New Mix Paloma come in? The standard U.S. format is a four-pack of 355ml (12 oz) cans; single cans and larger multi-packs may be available in select markets.

Is New Mix Paloma worth the price? It positions as an affordable, entry-level RTD cocktail that punches above its price point thanks to a genuine 100% blue agave tequila base and authentic Mexican production — details that many similarly priced competitors cannot claim.

Why New Mix Paloma?

What earns the New Mix Paloma its loyal following is provenance: every can is mixed and sealed at the same Jalisco distillery that has been producing tequila since 1870, using a blanco made exclusively from 100% blue Weber agave. That full Mexican production chain is a meaningful differentiator in a crowded RTD market where many brands source concentrate or manufacture outside the country. As the original premixed tequila cocktail — on Mexican shelves since 1997 — New Mix essentially created the category it still leads. For anyone who wants a genuine, no-fuss Paloma without reaching for a shaker, this four-pack delivers the real thing.