Truly Unruly Seltzer Variety 12Pk

Truly Unruly Seltzer Variety 12Pk is a 12-can assortment of 8% ABV hard seltzers from Truly, featuring four high-strength fruit flavors. At nearly double the alcohol of standard hard seltzers, the Unruly line stands apart in a category dominated by 5% ABV offerings, earning a 4.4-out-of-5-star consumer rating at a major national retailer.

Quick Facts: ABV: 8%  |  Origin: Boston, Massachusetts, USA  |  Style: High-ABV Hard Seltzer  |  Producer: Boston Beer Company

Production & Heritage

Truly is produced by the Boston Beer Company, the Boston-based brewery founded in 1984 and perhaps best known for the Samuel Adams line. The Unruly series is brewed with filtered water, alcohol, natural flavors, citric acid, sodium citrate, sea salt, sucralose, and acesulfame potassium. The 8% ABV formulation is designed to deliver significantly more punch than the core Truly range while maintaining a fruit-forward seltzer profile — a deliberate push into the "stronger seltzer" segment that has gained traction in recent years.

Tasting Notes

Tropical Twist: A blend of exotic fruit flavors with a sweet and tangy profile. The tropical character reads bright on the nose and carries a noticeable sweetness through the sip.

Berry Blast: A medley of ripe berries that leans juicy and slightly tart. Some drinkers note a more prominent alcohol presence here alongside a syrupy sweetness on the back end.

Citrus Crush: A zesty combination of citrus fruits that delivers a bright, invigorating first impression. Lighter in perceived sweetness than the berry and tropical variants.

Strawberry Smash: Sweet, straightforward strawberry flavor with a hint of natural-tasting sweetness. Among the most approachable of the four for those who prefer a single-fruit profile.

How to Drink Truly Unruly

Serve ice-cold straight from the can or poured over ice for maximum refreshment; the higher ABV benefits from staying well chilled. The variety pack also works as a mixer base: use Citrus Crush in a seltzer Paloma riff in place of grapefruit soda, float Berry Blast over frozen fruit for a quick berry spritz, or blend Tropical Twist with coconut water and lime for a simple poolside punch.

Best For

• Backyard cookouts and outdoor gatherings where convenience matters
• Sampling multiple flavors before committing to a single-flavor pack
• Drinkers moving up from 5% ABV seltzers who want more strength without switching to cocktails
• Stocking a cooler for game-day hosting with crowd-pleasing options

Frequently Asked Questions

What does Truly Unruly taste like? The four flavors range from sweet and tropical to tart and berry-forward, all with a noticeable but not overpowering alcohol warmth owing to the 8% ABV. Citrus Crush trends brighter and drier, while Berry Blast and Strawberry Smash lean sweeter.

How does Truly Unruly compare to PBR Stronger Seltzer? Both check in at 8% ABV, making them direct competitors in the high-strength seltzer space. PBR Stronger Seltzer tends toward a slightly simpler flavor approach, while Truly Unruly leans into bolder, more layered fruit combinations across its four-flavor variety format.

Is Truly Unruly good for casual drinking? Yes, though the 8% ABV is meaningfully stronger than a standard 5% hard seltzer, so pacing is worth keeping in mind. The variety pack format makes it easy to switch between flavors over the course of an afternoon or evening.

Where is Truly Unruly made? Truly Unruly is produced by the Boston Beer Company, headquartered in Boston, Massachusetts. Boston Beer Company was founded in 1984 and is one of the largest American-owned breweries in the United States.

What foods pair well with Truly Unruly? Grilled chicken or shrimp skewers complement the lighter carbonated body. Spicy tacos or buffalo wings benefit from the refreshing effervescence. Fresh fruit and cheese boards echo the fruit-forward flavors. Light salads with citrus vinaigrette work particularly well alongside Citrus Crush.

What sizes does Truly Unruly come in? The Variety 12Pk contains twelve 12 oz slim cans — three of each flavor: Tropical Twist, Berry Blast, Citrus Crush, and Strawberry Smash.

Is Truly Unruly worth the price? Truly Unruly positions as a premium-tier hard seltzer within the category, justified primarily by its 8% ABV — delivering more alcohol per can than standard seltzers. The variety format adds value by letting drinkers explore all four flavors in a single purchase.

Why Truly Unruly?

The core differentiator here is straightforward: 8% ABV in a hard seltzer format, from a producer with the scale and distribution of Boston Beer Company. While the standard hard seltzer market has settled comfortably around 5% ABV, the Unruly line targets drinkers who want a stronger option without reaching for a spirit-based cocktail. The four-flavor variety pack lets you identify a favorite before buying a full case of one style, and the Truly name carries broad consumer recognition that newer high-ABV seltzer brands have yet to match.