Truly Holiday Seltzer Party Pack 12Pk

Truly Holiday Seltzer Party Pack 12Pk is a seasonal 12-can variety pack of fruit-forward hard seltzers at 5% ABV from Boston Beer Company. The pack features four holiday-inspired flavors — Cran Orange Sparkler, Blackberry Bramble, Pear Martini Style, and Holiday Sangria-Style — developed through over 1,500 hours of recipe testing and blind tastings with nearly 2,000 hard seltzer drinkers.

Quick Facts: ABV: 5%  |  Origin: Massachusetts, USA  |  Style: Seasonal Hard Seltzer Variety Pack  |  Producer: Boston Beer Company

Production & Heritage

Truly is produced by Boston Beer Company, the Massachusetts-based brewery also responsible for Samuel Adams. The seltzer's alcoholic base begins with fermented cane sugar, which is filtered to yield a clean, colorless solution before flavoring is introduced. Truly's innovation team tested more than 130 recipes to arrive at the final lineup, aiming for more fruit-forward aromas, slightly increased flavor intensity, and a crisp finish without lingering bitterness — a deliberate departure from the neutral profiles that defined early hard seltzers.

Tasting Notes

Cran Orange Sparkler: The aroma leads with bright orange citrus. A fruit juice entry reveals orange, cherry, and lemon building to a sangria-like peak that includes peach and strawberry, fading with cherry, fruit punch, and subtle red wine-like undertones.

Blackberry Bramble: Blackberry jam dominates the nose. A sweet blackberry entry builds to a juicy, ripe blackberry peak before tapering into tart blackberry preserve and a squeeze of lemon on the finish.

Pear Martini Style: Canned pear aroma opens the glass. Ripe pear flavor builds to a juicy peak, then fades bittersweet with tangy pear and lemon citrus on the close.

Holiday Sangria-Style: A sweet and fruity profile designed as a festive yuletide treat, rounding out the pack with warm-weather sangria character reframed for the holiday season.

How to Drink Truly Holiday Seltzer

All four flavors drink well straight from the can, well-chilled, making them ready-to-serve at any holiday gathering. For a simple upgrade, pour the Cran Orange Sparkler over ice with a fresh orange wheel. The Blackberry Bramble works as a base for a low-ABV spritz — top with prosecco and a sprig of rosemary. Holiday Sangria-Style pairs naturally with a splash of pomegranate juice and frozen cranberries for a quick punch bowl serve. The Pear Martini Style can stand in as a lighter alternative in a pear Bellini, served in a flute with a thin pear slice.

Best For

• Holiday parties where guests have varied drink preferences
• Friendsgiving or Thanksgiving gatherings as a lighter alternative to wine and beer
• Secret Santa or White Elephant gift exchanges for hard seltzer fans
• New Year's Eve celebrations as a low-calorie bubbly option

Frequently Asked Questions

What does Truly Holiday Seltzer taste like? The pack skews fruit-forward and festive, with flavors ranging from tart blackberry and juicy pear to citrus-driven cranberry-orange and sweet sangria-style profiles, all finishing clean without lingering bitterness.

How does Truly Holiday Seltzer compare to White Claw? Truly and White Claw together hold roughly 75% of the hard seltzer market, but Truly's Holiday pack leans into bolder, more fruit-forward profiles compared to White Claw's generally more restrained flavor approach. Both clock in at 5% ABV with a fermented sugar base, though Truly uses cane sugar specifically.

Is Truly Holiday Seltzer good for parties? The variety format with four distinct seasonal flavors makes it a natural fit for gatherings, giving guests options without requiring a full bar setup. At 5% ABV, the seltzers are sessionable enough for extended celebrations.

Where is Truly Holiday Seltzer made? Truly is produced by Boston Beer Company, headquartered in Boston, Massachusetts. The company, founded in 1984, is one of the largest American-owned breweries and launched the Truly hard seltzer line to compete in the booming flavored malt beverage category.

What foods pair well with Truly Holiday Seltzer? Cran Orange Sparkler complements roasted turkey or glazed ham with its citrus brightness. Blackberry Bramble pairs with soft cheeses like brie or camembert. Pear Martini Style works alongside charcuterie boards featuring prosciutto and aged gouda. Holiday Sangria-Style stands up to spiced holiday cookies and gingerbread.

What sizes does Truly Holiday Seltzer come in? The Holiday Seltzer Party Pack is available as a 12-pack of slim cans, containing three cans of each of the four seasonal flavors.

Is Truly Holiday Seltzer worth the price? Truly positions as a mainstream hard seltzer brand, and the Holiday Party Pack sits at a competitive price point typical of 12-pack variety packs in the category, offering solid value for seasonal entertaining.

Why Truly Holiday Seltzer?

What separates this pack from generic seasonal seltzers is the development rigor behind it — over 1,500 hours of recipe refinement and input from nearly 2,000 consumers shaped these four flavors. The result is a noticeably more fruit-forward collection than Truly's year-round lineup, with each flavor designed to evoke a specific holiday drink experience rather than simply adding seasonal labeling to standard profiles. The fermented cane sugar base keeps things clean and gluten-free-friendly, while the 5% ABV hits a sessionable sweet spot for long holiday gatherings. For anyone hosting through the season, this pack eliminates the guesswork of stocking four separate options.