Tubi 60 Liqueur 750ML

Tubi 60 Liqueur 750ML is a citrus-and-herb-driven Israeli liqueur bottled at 40% ABV (80 proof) in a 750ml format. Born in the nightlife scene of Haifa, Israel, Tubi 60 became a cult phenomenon in its home country before gaining international attention for its unusual botanical recipe and distinctive cloudy appearance.

Quick Facts: ABV: 40%  |  Origin: Haifa, Israel  |  Style: Herbal Citrus Liqueur  |  Producer: Tubi 60

Production & Heritage

Tubi 60 was created by brothers Hilal and Yanai Tubi in Haifa, Israel, where it rapidly developed a devoted following in the city's bar and club culture before expanding to international markets. The liqueur is built on a base spirit infused with a proprietary blend of lemons, herbs, spices, and tree and flower extracts — the disclosed botanicals include ginger, mint, saffron, turmeric, cumin, and ginseng. The result is a cloudy, citrus-hued liquid that looks raw and unfiltered, setting it visually apart from conventional liqueurs on the shelf.

Tasting Notes

Aroma: The nose opens with bright, tart lemon zest followed by warming ginger and a subtle earthy layer of turmeric and cumin. There is a fresh, almost medicinal herbal quality that hints at the botanical complexity within.

Taste: On entry, sharp citrus floods the palate — think alcoholic lemonade with real depth. Mid-palate, layered herbal and spice notes emerge: ginger heat, cool mint, and an undercurrent of saffron give the liqueur a multi-dimensional character that evolves with each sip. The sweetness is restrained compared to many liqueurs, tilting the balance toward tart and herbaceous.

Finish: The finish is medium in length with a clean, slightly bitter herbal fade and lingering ginger warmth. A refreshing citrus echo stays on the palate, inviting another taste.

How to Drink Tubi 60

Tubi 60 is most commonly served as a chilled shot — the way it built its reputation in Israeli nightlife. It also works well over ice or with a splash of soda water to open up the botanical layers. For cocktails, try it in a Tubi Mule (substituting it for vodka in a Moscow Mule, where the ginger in the liqueur reinforces the ginger beer), a Tubi Sour (shaken with lemon juice and simple syrup for a citrus-on-citrus punch), or a Tubi Spritz (topped with prosecco and soda, allowing the herbal and floral notes to shine in a lighter format).

Best For

• Starting a night out with friends — the chilled-shot ritual is part of the Tubi 60 experience
• Introducing adventurous drinkers to a category outside conventional liqueurs
• Adding a unique herbal-citrus modifier to a home cocktail bar
• Gifting someone who has tasted everything mainstream and wants something genuinely different

Frequently Asked Questions

What does Tubi 60 taste like? Tubi 60 tastes like a tart, herbaceous lemonade with layers of ginger, mint, and warm spices such as turmeric and saffron, balanced by moderate sweetness and noticeable citrus acidity.

How does Tubi 60 compare to Fernet-Branca? Both occupy a niche as bold, herbaceous spirits with cult followings, but Tubi 60 leads with bright citrus and ginger while Fernet-Branca is defined by intense bitterness, menthol, and dark herbal flavors at a higher 39–45% ABV depending on market.

Is Tubi 60 good for cocktails? Tubi 60 works well in cocktails that benefit from a tart citrus backbone and herbal spice, particularly sours, mules, and spritzes where its ginger and lemon character complement the mixers.

Where is Tubi 60 made? Tubi 60 is produced in Haifa, Israel, a port city on the Mediterranean coast, and was created by brothers Hilal and Yanai Tubi.

What foods pair well with Tubi 60? Its citrus-forward, herbaceous profile pairs well with Mediterranean mezze like hummus and grilled halloumi, sushi or sashimi where ginger is a natural bridge, spiced lamb dishes that echo the turmeric and cumin notes, fresh ceviche that mirrors the liqueur's acidity, and dark chocolate where the herbal bitterness provides contrast.

What sizes does Tubi 60 come in? Tubi 60 is widely available in the standard 750ml bottle format.

Is Tubi 60 worth the price? Tubi 60 positions as a mid-to-premium liqueur, and its genuinely unusual botanical blend — featuring ingredients like saffron and ginseng — provides a flavor experience difficult to replicate with other products, giving it strong value for drinkers seeking something outside the ordinary.

Why Tubi 60?

What separates Tubi 60 from the crowded liqueur category is its origin story and ingredient list — there is simply nothing else on the market that blends lemon, ginger, saffron, turmeric, cumin, ginseng, and mint into a single 40% ABV spirit. It earned its reputation not through marketing campaigns but through grassroots adoption in Haifa's bar scene, where it became the default shot order before expanding internationally. The flavor profile straddles the line between a citrus liqueur and an herbal digestif, making it difficult to categorize and easy to remember. For anyone looking to break from predictable spirit choices, Tubi 60 delivers genuine novelty backed by real botanical complexity.