Truly Hard Seltzer Variety 12Pk

Truly Hard Seltzer Variety 12Pk is a mixed twelve-pack of fruit-flavored hard seltzers from Boston Beer Company, each can at 5% ABV. As the number-two best-selling hard seltzer brand in the United States according to Drizly's 2022 sales data, Truly has earned its reputation through pronounced fruit flavor and a smooth, lightly sparkling body that separates it from leaner competitors.

Quick Facts: ABV: 5%  |  Origin: Massachusetts, USA  |  Style: Hard Seltzer  |  Producer: Boston Beer Company

Production & Heritage

Truly launched in 2016 under Boston Beer Company, one of the most decorated brewing operations in the country, headquartered in Boston, Massachusetts with additional production facilities in Cincinnati, Ohio and Breinigsville, Pennsylvania. The base alcohol is produced by fermenting cane sugar — not malt — through a process closer to hard kombucha production than traditional brewing. This cane sugar foundation gives Truly a cleaner, more neutral base that allows added fruit flavors to take center stage without the grainy undertones sometimes found in malt-based seltzers. Boston Beer Company uses a slightly higher residual sugar level than many competitors, combined with malic acid buffering, which tempers perceived bitterness and lets the fruit notes come across as juicy rather than sharp.

Tasting Notes

Aroma: Each flavor in the variety pack delivers spot-on fruit aromatics that read as natural rather than synthetic. Expect bright, clean fruit character with subtle sweetness on the nose — no harsh alcohol presence at 5% ABV.

Taste: The entry is light and crisp, with carbonation that registers as gentle and semi-sparkling rather than aggressively fizzy. Mid-palate, the fruit flavors develop with surprising clarity and a juicy mouthfeel that carries more weight than plain sparkling water. Acidity, fruit character, and body interact with a layered quality that avoids the one-dimensional flatness common in the category.

Finish: Clean and moderately short, with fruit notes that linger just long enough to invite the next sip. No artificial aftertaste or lingering sweetness — the finish dries out neatly.

How to Drink Truly

Straight from the can over ice is the default and arguably the best way to enjoy any flavor in the variety pack — the cold temperature and slight dilution sharpen the fruit clarity. Beyond drinking it solo, Truly works well as a cocktail component. Use a citrus variety as the base for a Seltzer Paloma, adding a splash of grapefruit juice and a salted rim for a lighter take on the classic. Mix a tropical flavor with coconut cream and pineapple juice for a low-ABV Seltzer Piña Colada that stays refreshing in warm weather. A berry variety shaken briefly with muddled mint and lime makes a quick Seltzer Berry Mojito with minimal effort.

Best For

• Stocking a cooler for a backyard barbecue or pool day
• Offering guests a gluten-free, lower-calorie alternative to beer
• Sampling multiple flavors before committing to a single-flavor pack
• Casual weeknight drinks when a full cocktail feels like too much effort

Frequently Asked Questions

What does Truly Hard Seltzer taste like? Truly tastes like smooth, lightly sparkling water with pronounced, authentic fruit flavor and a clean finish. It has a juicy quality with no heavy sweetness or artificial aftertaste.

How does Truly compare to White Claw? White Claw tends to be more aggressively carbonated with a drier, leaner profile, while Truly delivers noticeably more fruit flavor and a slightly juicier mouthfeel due to its higher residual sugar and malic acid buffering. Both sit at 5% ABV and compete directly as the two dominant hard seltzer brands in the United States.

Is Truly good for beginners? Truly is an excellent starting point for anyone new to hard seltzers or looking for a lighter alternative to beer and cocktails. The 5% ABV is approachable, and the variety pack format lets newcomers discover which fruit profile they prefer.

Where is Truly made? Truly is produced by Boston Beer Company, headquartered in Boston, Massachusetts, with additional production taking place at facilities in Cincinnati, Ohio and Breinigsville, Pennsylvania.

What foods pair well with Truly? Grilled shrimp or fish tacos complement the citrus varieties with their bright acidity. Fresh fruit salads echo the seltzer's natural fruit notes. Light appetizers like bruschetta or ceviche work well without competing for attention. Spicy foods like Thai or Mexican dishes benefit from the cooling, palate-cleansing carbonation.

What sizes does Truly come in? The Truly Variety 12 Pack contains twelve individual 12-ounce slim cans, and Truly is also available in single-flavor six-packs and larger multi-packs depending on regional availability.

Is Truly worth the price? Truly positions as a mainstream, accessibly priced hard seltzer — competitive with White Claw and other national brands in its tier. The variety pack format adds value by offering multiple flavors, making it a practical choice for anyone who wants to explore the lineup without buying several individual packs.

Why Truly?

Truly's cane sugar fermentation base gives it a cleaner canvas than malt-based seltzers, and its slightly elevated residual sugar with malic acid buffering produces a juicier, more fruit-forward drinking experience. Boston Beer Company's production scale and brewing expertise — backed by decades of industry recognition — translate into consistent quality across every can. The variety pack format remains one of the smartest ways to experience the range, delivering multiple flavor profiles at a single price point. In a crowded hard seltzer market, Truly holds the number-two sales position nationally for good reason: it prioritizes genuine fruit flavor over carbonated neutrality.