Press Seltzer Signature Variety 12Pk

Press Seltzer Signature Variety 12Pk is a 12-pack of culinary-inspired hard seltzers brewed at 4% ABV using real fruits and spices. Named the best-tasting hard seltzer by Chowhound, PRESS distinguishes itself from the category with botanical flavor combinations that go well beyond simple fruit profiles.

Quick Facts: ABV: 4%  |  Origin: Milwaukee, Wisconsin  |  Style: Hard Seltzer  |  Producer: XYZ Beverage, LLC

Production & Heritage

PRESS is produced by Milwaukee-based XYZ Beverage, LLC, a company that set out to bring a more sophisticated flavor approach to the hard seltzer category. The seltzers are built on a malt base and undergo a multi-stage carbon filtration process that removes gluten to less than 5 parts per million. Each flavor uses real fruits and spices — no artificial flavoring — and the brand intentionally brews at a lower 4% ABV so that the nuanced botanical and spice notes remain perceptible rather than masked by alcohol heat.

Tasting Notes

Aroma: The Signature lineup opens with bright, identifiable fruit aromas layered with herbal and floral top notes. Depending on the variety, expect anything from citrus zest and berry sweetness to warm spice and earthy botanicals.

Taste: The palate delivers a controlled sweetness balanced by a distinct secondary element — a flower extract, a warming spice, or a savory herb — that gives each can a culinary quality uncommon in hard seltzer. Mid-palate, the flavors build with enough complexity to hold attention sip after sip. The 4% ABV keeps the body light and clean without diluting the flavor impact.

Finish: Each variety finishes crisp and dry, with the botanical or spice note lingering just long enough to invite another sip. There is no cloying sweetness or artificial aftertaste.

How to Drink Press Signature

The Signature seltzers are designed to be enjoyed straight from the can, well chilled, with no garnish required — the flavor complexity stands on its own. For a simple upgrade, pour over ice with a complementary fresh herb sprig. The individual flavors also work in low-effort cocktail riffs: use a ginger-forward variety as a substitute mixer in a Moscow Mule for built-in spice; try a citrus-herb variety in place of club soda in a Paloma for added depth; or float a berry-floral variety into a glass of dry rosé for a refreshing spritzer.

Best For

• Stocking a home bar for guests who prefer lighter, flavorful drinks over beer or wine
• Outdoor entertaining where canned convenience and sessionable ABV matter
• Introducing someone who finds most hard seltzers too bland to the category
• Sampling multiple PRESS profiles side by side to find a personal favorite

Frequently Asked Questions

What does Press Signature taste like? Each flavor in the Signature Variety Pack pairs a recognizable fruit with a complementary spice or botanical, delivering a culinary-quality balance of sweetness, herbaceousness, and effervescence that tastes noticeably more complex than typical hard seltzers.

How does Press compare to White Claw? White Claw runs at 5% ABV and leans toward straightforward single-fruit flavors, while PRESS brews at 4% ABV and layers each fruit with a spice or floral element for a more nuanced profile. In multiple editorial taste tests, PRESS has been recognized for superior flavor complexity, earning Chowhound's best-tasting hard seltzer designation.

Is Press Signature good for beginners? The 4% ABV and balanced sweetness make the Signature pack an approachable entry point for anyone new to hard seltzer or looking for something more interesting than the mainstream options.

Where is Press made? PRESS is produced by XYZ Beverage, LLC, headquartered in Milwaukee, Wisconsin, where the brand develops and brews its full lineup of hard seltzers.

What foods pair well with Press Signature? Light appetizers like shrimp ceviche complement the citrus-forward varieties; soft goat cheese and crackers echo the herbal and floral notes; grilled chicken skewers with chimichurri match the spice-driven profiles; fresh fruit tarts mirror the natural sweetness; and spicy Thai summer rolls benefit from the crisp, palate-cleansing carbonation.

What sizes does Press Signature come in? The Signature Variety Pack is sold as a 12-pack of slim 12 oz cans, which is the standard format for this lineup.

Is Press Signature worth the price? PRESS positions itself in the premium tier of the hard seltzer market, priced slightly above mass-market competitors like White Claw, and justifies the step up with its real-ingredient sourcing, culinary flavor architecture, and multi-stage filtration process.

Why Press Signature?

PRESS earned its reputation by rejecting the one-note fruit flavoring that defines most of the hard seltzer aisle. The Signature Variety Pack showcases the brand's core philosophy — pairing real fruit with real spices and botanicals at a deliberately lower ABV so the flavor, not the alcohol, leads the experience. Recognition from Chowhound as the best-tasting hard seltzer and a spot on BestProducts.com's "Best of the Best 2019" list back up that approach with independent editorial validation. For anyone who has written off hard seltzer as flavorless sparkling water with alcohol, this 12-pack is the argument against that assumption.