Press Seltzer Seasonal 12Pk

Press Seltzer Seasonal 12Pk is a rotating twelve-pack of craft hard seltzers brewed at 4.0% ABV with real fruits and spices. Voted "Best in Taste" at ten consecutive Seltzerland hard seltzer festivals, Press has built a reputation for flavor combinations that go well beyond the single-note profiles typical of the category.

Quick Facts: ABV: 4.0%  |  Origin: Wisconsin, USA  |  Style: Hard Seltzer Variety Pack  |  Brand: Press

Production & Heritage

Press is brewed in Wisconsin using a malt base that undergoes extensive processing to strip away flavor, color, and aroma through filtration and reverse osmosis before fermentation. A multi-stage carbon filtration process then removes gluten to below 5 parts per million, resulting in a clean, neutral canvas for flavor development. What distinguishes Press from mainstream competitors is its use of real fruits and spices in dual-flavor combinations — pairing ingredients like grapefruit with cardamom or pineapple with basil — rather than relying on single artificial flavorings. The brand deliberately brews at a lower 4.0% ABV to allow those layered botanical and fruit notes to come through clearly.

Tasting Notes

Aroma: Expect light, clean fruit on the nose with gentle herbal or spice undertones depending on the seasonal variety. The scent is never aggressive — citrus-forward combinations tend to open with bright, zesty lift, while berry-based pairings lean toward soft, floral aromatics.

Taste: The entry is crisp and dry, with carbonation carrying the primary fruit flavor across the palate before the secondary spice or botanical element emerges at mid-palate. Press seltzers are notably restrained in sweetness compared to many competitors, allowing the complexity of each pairing to register. Fruity and tropical notes come through as subtle rather than candy-like, with herbal accents adding unexpected depth.

Finish: The finish is clean, short, and refreshing with minimal residual sweetness. A gentle echo of the secondary flavor — whether that is basil, hibiscus, cardamom, or ginger — lingers briefly before fading.

How to Drink Press Seasonal

Press seltzers are designed to drink straight from the can, well chilled, with no garnish necessary — the built-in flavor complexity makes them self-contained. Pour over ice in a rocks glass if you prefer a slightly diluted, longer sip on a warm day.

• Seltzer Spritz: Top a short pour of Aperol or elderflower liqueur with a citrus-forward Press variety for a low-ABV spritz that replaces prosecco with something lighter.
• Hard Seltzer Paloma: Use a grapefruit-based Press flavor as the carbonated component in a Paloma build with blanco tequila and fresh lime — the cardamom spice note adds intrigue.
• Berry Sangria Punch: Combine berry-hibiscus Press varieties with chilled rosé and fresh fruit for a crowd-friendly punch bowl that stays sessionable.

Best For

• Seasonal barbecues and outdoor gatherings where variety and low ABV keep the day going
• Exploring limited-edition flavor combinations before they rotate out
• Hosting friends who want something more interesting than standard hard seltzer
• Stocking a cooler with a range of flavors for guests with different palate preferences

Frequently Asked Questions

What does Press Seasonal taste like? Press seasonal seltzers feature dual-flavor combinations — such as fruit paired with spice, herb, or floral — that taste crisp, subtly sweet, and noticeably more complex than single-flavor hard seltzers. The specific profiles rotate with each seasonal release, but the house style emphasizes restraint and balance over sweetness.

How does Press Seasonal compare to White Claw? Press uses real fruits and spices in deliberate two-ingredient pairings, whereas White Claw relies on single-flavor profiles with a simpler, more straightforward taste. Press also brews at 4.0% ABV compared to White Claw's standard 5.0%, making it slightly lighter and more sessionable.

Is Press Seasonal good for sipping on its own? Yes — the layered flavor combinations are specifically designed for standalone sipping rather than mixing, making these seltzers satisfying straight from the can without garnish or additional ingredients.

Where is Press Seasonal made? Press hard seltzers are brewed in Wisconsin, USA, using a malt base that is filtered extensively before being combined with real fruit and botanical ingredients.

What foods pair well with Press Seasonal? Light fish tacos complement citrus-forward varieties with their matching brightness. Grilled shrimp skewers work alongside tropical or herbal combinations. Charcuterie boards with mild cheeses and fresh fruit echo the subtle, balanced flavor profile. Thai-style salads with lime dressing mirror the crisp acidity, and vanilla panna cotta provides a neutral dessert canvas that lets berry or floral varieties shine.

What sizes does Press Seasonal come in? The Press Seasonal variety pack is available as a 12-pack of slim cans, which is the brand's standard variety pack format.

Is Press Seasonal worth the price? Press positions as a premium craft hard seltzer, priced slightly above mass-market brands like White Claw and Truly but justified by its use of real fruit and spice ingredients and its consistently awarded flavor quality.

Why Press Seasonal?

The seasonal twelve-pack exists for drinkers who find the hard seltzer category monotonous. Where most brands compete on simplicity, Press leans into complexity — every can contains a deliberate two-ingredient flavor pairing that draws from culinary logic rather than candy-aisle inspiration. The "Best in Taste" recognition at ten straight Seltzerland festivals is not a marketing claim; it is a consumer vote, which speaks to how the product actually lands with real drinkers. The rotating seasonal format also means the lineup changes, giving repeat buyers a reason to come back and making each release a limited window to try combinations that may not return.