Lulz SMOOTHIE: Jelly Jams 4Pk

Lulz SMOOTHIE: Jelly Jams 4Pk is a fruit-jam-inspired smoothie hard seltzer from Phase Three Brewing Company, packaged as a 4-pack at 5% ABV. Part of the LULZ lineup that has earned a reputation for setting the standard in thick-bodied smoothie seltzers, this release leans into a jammy fruit concept that mirrors the lush, preserves-like sweetness its name promises.

Quick Facts: ABV: 5%  |  Origin: Lake Zurich, Illinois  |  Style: Smoothie Hard Seltzer  |  Brewery: Phase Three Brewing Company

Production & Heritage

Phase Three Brewing Company operates out of Lake Zurich, Illinois, and has built a devoted following for its boundary-pushing approach to seltzers and ales. The LULZ smoothie seltzer line ferments cane sugar or malted barley as its alcohol base, then layers in fruit and adjuncts to achieve a remarkably full and fluffy mouthfeel that separates it from conventional hard seltzers. The entire LULZ range is produced gluten-free and dairy-free, making the Jelly Jams expression accessible to drinkers with common dietary restrictions.

Tasting Notes

Aroma: Expect an immediate burst of ripe, jammy fruit reminiscent of opening a jar of homemade preserves. Underneath the fruit-forward top notes, a subtle sweetness evokes soft vanilla and light confectionery sugar.

Taste: The entry is plush and fruit-forward, with a viscous, smoothie-like body that coats the palate far more generously than a standard seltzer. Mid-palate, the jam-inspired character builds with concentrated berry and stone-fruit sweetness, balanced by the clean fermented-sugar backbone that keeps the overall impression bright rather than cloying.

Finish: The finish is moderate in length with lingering fruit sweetness and a clean, effervescent lift. A gentle tartness emerges at the tail end, providing balance and encouraging the next sip.

How to Drink Lulz Jelly Jams

Serve ice-cold, straight from the can or poured into a chilled glass to appreciate the thick, opaque pour. At 5% ABV, Jelly Jams is sessionable and refreshing on its own, but it also has enough body and fruit intensity to anchor simple mixed drinks.

• Seltzer Mimosa: Split a can with sparkling wine for a brunch-ready fruit cocktail that replaces standard juice with a fuller, jammier base.
• Frozen Seltzer Slush: Blend with ice for a quick frozen treat — the thick body holds texture better than thinner seltzers.
• Float: Pour over a scoop of vanilla bean ice cream; the jammy fruit character pairs naturally with dairy or dairy-free frozen desserts.

Best For

• Warm-weather backyard sessions where a sessionable, fruit-heavy drink shines
• Introducing craft seltzer skeptics to the smoothie seltzer category
• Gluten-free and dairy-free drinkers seeking a full-bodied alternative to mainstream hard seltzers
• Sharing with friends who enjoy fruit-forward beers and ciders but want something lighter in ABV

Frequently Asked Questions

What does Lulz Jelly Jams taste like? Lulz Jelly Jams delivers a thick, smoothie-like body loaded with concentrated jammy fruit sweetness, balanced by a clean seltzer backbone and a lightly tart finish.

How does Lulz Jelly Jams compare to White Claw? White Claw is a light-bodied, crisp hard seltzer with subtle fruit flavoring, while Lulz Jelly Jams is a thick-bodied smoothie seltzer with an opaque pour and far more intense fruit character — they occupy very different segments of the hard seltzer category.

Is Lulz Jelly Jams good for sipping on its own? Yes — its full, fluffy mouthfeel and bold fruit flavor make it highly drinkable straight from the can, especially when served ice-cold.

Where is Lulz Jelly Jams made? Lulz Jelly Jams is brewed by Phase Three Brewing Company in Lake Zurich, Illinois, a suburb northwest of Chicago known for a growing craft beverage scene.

What foods pair well with Lulz Jelly Jams? Soft cheeses like brie complement its fruit-forward sweetness; grilled chicken skewers with fruit salsa echo the jammy character; vanilla bean desserts mirror the subtle confectionery undertones; fresh fruit tarts create a harmonious all-fruit pairing; and light charcuterie boards benefit from its palate-cleansing effervescence.

What sizes does Lulz Jelly Jams come in? The standard retail format is a 4-pack of cans from Phase Three Brewing.

Is Lulz Jelly Jams worth the price? Lulz Jelly Jams positions as a premium craft smoothie seltzer, priced above mainstream seltzers but justified by its substantially thicker body, more complex fruit character, and small-batch production from an independent Illinois brewery.

Why Lulz Jelly Jams?

Phase Three's LULZ line has earned a reputation for producing what many drinkers consider the benchmark in thick-bodied smoothie seltzers — a category that barely existed a few years ago. The Jelly Jams expression doubles down on that identity with a fruit-preserve-inspired concept that delivers intensity and texture rarely found at 5% ABV. Its gluten-free and dairy-free formulation broadens its appeal without compromising the rich, full mouthfeel the line is known for. For anyone who has written off hard seltzer as thin and flavorless, Jelly Jams presents a compelling counterargument.