{"product_id":"soon-hari-plum-375ml","title":"Soon Hari Plum 375ML","description":"\u003cp\u003e\u003cstrong\u003eSoon Hari Plum 375ML\u003c\/strong\u003e is a flavored Korean soju bottled at 12% ABV in a 375ml format, produced by Lotte Liquor under the Chum Churum line. Distilled using alkaline water — a signature step in Lotte's process — this expression delivers a notably smooth, low-acid profile that distinguishes it from many competing flavored sojus on the market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 12%  |  Origin: South Korea  |  Flavored Soju  |  Producer: Lotte Liquor (Chum Churum)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLotte Liquor is one of South Korea's largest spirits producers and the company behind the well-known Chum Churum soju brand. Soon Hari is its flavored soju line, built on a base spirit distilled from a blend of rice, tapioca, barley, and wheat. What sets the Chum Churum family apart is Lotte's use of alkaline water in the distillation and blending process, which the company credits for the smoother, less acidic mouthfeel compared to standard soju. The plum expression is balanced with high fructose corn syrup and citric acid, creating a sweet-tart profile that has helped make Soon Hari one of the most recognized flavored soju brands outside Korea.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Ripe red plum leads immediately, followed by grape skin and soft floral undertones. A hint of honeydew and passionfruit adds a tropical layer beneath the dominant stone fruit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is sweet and juicy, with lush plum flavor hitting right away. The mid-palate introduces a candy-fruit sweetness balanced by gentle tartness from citric acid, while a silky mouthfeel keeps the texture light. A subtle spirit warmth emerges underneath, reminding you this is still soju and not juice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Crisp and clean, with lingering fruity sweetness that fades quickly. The alkaline water base contributes to a soft landing with minimal burn.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Soon Hari Plum\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSoon Hari Plum is best served ice-cold, straight from the freezer, or poured over ice. Its low ABV and fruit-forward sweetness also make it a versatile mixer. Try it in a \u003cstrong\u003eSoju Yakult\u003c\/strong\u003e — the yogurt drink's tanginess plays off the plum sweetness beautifully. A \u003cstrong\u003eSoju Sunrise\u003c\/strong\u003e (substituting soju for tequila with orange juice and grenadine) adds depth with the plum notes. It also works well in a \u003cstrong\u003eKorean Melon Ball\u003c\/strong\u003e, where melon liqueur and soju combine for a refreshing, fruit-driven cocktail.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroducing friends to Korean drinking culture\u003c\/li\u003e\n\u003cli\u003ePairing with Korean barbecue or fried chicken\u003c\/li\u003e\n\u003cli\u003eLight, low-ABV evening drinking when you want flavor without heaviness\u003c\/li\u003e\n\u003cli\u003eMixing into fruit-forward party cocktails and punches\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Soon Hari Plum taste like?\u003c\/strong\u003e Soon Hari Plum tastes like sweet, ripe red plum with a candy-fruit quality balanced by light tartness and a clean, crisp finish. The 12% ABV keeps the spirit warmth minimal, making it feel closer to a wine cooler than a traditional spirit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Soon Hari Plum compare to Jinro Plum?\u003c\/strong\u003e Both are popular flavored sojus from major Korean producers, but Soon Hari uses alkaline water in its production, which gives it a noticeably smoother, softer texture. Jinro tends to have a slightly sharper bite and a drier finish by comparison.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Soon Hari Plum good for beginners?\u003c\/strong\u003e At just 12% ABV with a fruit-forward, candy-sweet profile, Soon Hari Plum is one of the most approachable entry points into soju. It drinks easily chilled or on ice with almost no harsh alcohol sensation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Soon Hari Plum made?\u003c\/strong\u003e Soon Hari Plum is produced in South Korea by Lotte Liquor, one of the country's largest beverage conglomerates. It is part of Lotte's Chum Churum soju family, which is among the best-selling soju lines domestically and internationally.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Soon Hari Plum?\u003c\/strong\u003e Korean fried chicken (chimaek) is a classic match, as the plum sweetness cuts through the oil. It pairs well with spicy tteokbokki, where the fruit flavor cools the heat. Pork belly samgyeopsal works because the sweetness balances fatty richness. Fresh spring rolls and light seafood pancakes (haemul pajeon) also complement its delicate fruit character.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Soon Hari Plum come in?\u003c\/strong\u003e Soon Hari Plum is commonly available in a 375ml bottle, which is the standard format for flavored soju sold in the United States.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Soon Hari Plum worth the price?\u003c\/strong\u003e Soon Hari Plum positions as a budget-friendly flavored soju, making it one of the most affordable flavored spirits available. The 375ml bottle delivers strong value for casual drinking and mixing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Soon Hari Plum?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat separates Soon Hari Plum from the crowded flavored soju field is Lotte Liquor's alkaline water distillation process, which produces a demonstrably smoother base spirit. Built on a multi-grain foundation of rice, tapioca, barley, and wheat, the base has more complexity than single-grain alternatives. The plum flavoring itself strikes a well-calibrated balance between sweet and tart — enough to be genuinely fruit-forward without veering into cloying territory. For anyone exploring Korean soju culture or looking for a low-ABV mixer with real flavor, this remains one of the most reliable options in the category.\u003c\/p\u003e","brand":"Soon Hari","offers":[{"title":"Default Title","offer_id":45815616897193,"sku":"40874","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/SoonHariPlum375ML.webp?v=1769567095","url":"https:\/\/theliquorbarn.com\/products\/soon-hari-plum-375ml","provider":"The Liquor Barn","version":"1.0","type":"link"}