{"title":"Pimm's","description":null,"products":[{"product_id":"pimms-1-liqueur-750ml","title":"Pimm's #1 Liqueur 750ML","description":"\u003cp\u003e\u003cstrong\u003ePimm's #1 Liqueur 750ML\u003c\/strong\u003e is a gin-based English fruit cup liqueur bottled at 25% ABV (50 proof) in a 750ml format. Created in London and now produced by Diageo, this iconic spirit is defined by one of the drinks world's most tightly guarded recipes — a secret formula known in fragments by only six people, none of whom are permitted to travel together.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 25%  |  Origin: London, England  |  Style: Gin-Based Fruit Cup Liqueur  |  Producer: Diageo\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePimm's No. 1 traces its roots to James Pimm, a London oyster bar owner who began serving his proprietary gin sling in the 1840s. The base spirit is dry gin, into which a proprietary blend of fruits, spices, herbs, and botanicals is infused — the exact composition remaining undisclosed for nearly two centuries. Each of the six custodians of the recipe knows only a portion, a security measure that underscores just how fiercely the formula is protected. Diageo, the current owner, continues to produce the liqueur in England, maintaining the same secretive process that made the original Pimm's Cup a fixture of British summer culture.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Bittersweet orange peel leads, followed by chamomile, cinnamon, and star anise. Deeper sniffs reveal dark licorice, chocolate, and an earthy rootiness that hints at the botanical complexity beneath.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Light-bodied and immediately refreshing on the palate, with orange marmalade and lemon zest arriving first. The mid-palate introduces earthy herbal notes — ginseng, coffee, cocoa — layered over the dry gin backbone, which provides a subtle juniper-forward structure. A thread of caramelized orange sweetness balances the drier, bitter components.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium in length with a pleasantly bitter close, dominated by lingering licorice, herbal rootiness, and a final citrus jolt. The finish dries gradually, inviting the next sip.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Pimm's No. 1\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe definitive serve is the Pimm's Cup: one part Pimm's to three parts lemonade (or ginger ale), loaded with cucumber, strawberries, orange slices, and fresh mint over ice. It is the official drink of Wimbledon and the quintessential British garden party pour.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePimm's Royale:\u003c\/strong\u003e Top with Champagne or sparkling wine instead of lemonade for an effervescent, celebratory twist that amplifies the citrus and spice.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePimm's Spritz:\u003c\/strong\u003e Combine with prosecco and a splash of soda water — a lighter, more continental take that plays well with the marmalade and herbal notes.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePimm's \u0026amp; Ginger Beer:\u003c\/strong\u003e Swap lemonade for ginger beer, adding warmth and spice that complements the cinnamon and licorice undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHosting a summer garden party or outdoor gathering\u003c\/li\u003e\n\u003cli\u003eBuilding a Wimbledon or British-themed cocktail menu\u003c\/li\u003e\n\u003cli\u003eGifting an Anglophile or cocktail enthusiast exploring classic British drinks\u003c\/li\u003e\n\u003cli\u003eAdding a versatile, low-ABV option to a home bar\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Pimm's No. 1 taste like?\u003c\/strong\u003e Pimm's No. 1 is light-bodied and refreshing, with dominant flavors of orange marmalade, lemon zest, and bittersweet herbs layered over a dry gin base. Deeper notes of licorice, cinnamon, cocoa, and ginseng add earthy complexity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Pimm's No. 1 compare to Aperol?\u003c\/strong\u003e Both are lower-ABV bitter liqueurs used in spritz-style drinks, but Pimm's is gin-based with a more herbaceous, tea-like character, while Aperol is a straightforward bitter with a sweeter, more overtly orange-forward profile at 11% ABV. Pimm's carries greater botanical depth and a drier finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Pimm's No. 1 good for cocktails?\u003c\/strong\u003e Pimm's No. 1 was designed to be mixed — the classic Pimm's Cup is one of the world's most recognized warm-weather cocktails. Its 25% ABV and complex botanical profile make it exceptionally versatile in long drinks, spritzes, and punches.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is Pimm's No. 1 made?\u003c\/strong\u003e Pimm's No. 1 is produced in England and has been associated with London since James Pimm first created it at his oyster bar in the 1840s. It is currently produced by Diageo, the multinational spirits company headquartered in London.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Pimm's No. 1?\u003c\/strong\u003e Cucumber sandwiches and other light tea-time fare complement the herbal, citrus character. Smoked salmon canapés mirror the botanical complexity. Fresh strawberries and cream echo the fruit notes in the classic Pimm's Cup. Grilled prawns with lemon work well against the juniper backbone. Aged cheddar provides a savory counterpoint to the bittersweet profile.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Pimm's No. 1 come in?\u003c\/strong\u003e The standard retail size is 750ml, which is the most widely available format.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Pimm's No. 1 worth the price?\u003c\/strong\u003e Pimm's No. 1 positions as an affordable, entry-level liqueur with remarkable versatility — a single bottle yields many servings given the typical mixing ratio of one part Pimm's to three parts mixer, making it strong value for entertaining.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Pimm's No. 1?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFew spirits carry as much cultural weight per unit of alcohol as Pimm's No. 1. Its recipe — fragmented among six custodians as a security measure — has remained essentially unchanged since the 1840s, a longevity that speaks to the balance James Pimm originally achieved. At 25% ABV, it occupies a rare middle ground between full-strength spirits and lower-proof aperitifs, delivering genuine botanical depth without overwhelming a long drink. For anyone building a well-rounded home bar or planning warm-weather entertaining, Pimm's No. 1 remains a category unto itself — the original English fruit cup, and still the benchmark.\u003c\/p\u003e","brand":"Pimm's","offers":[{"title":"Default Title","offer_id":44836631904425,"sku":"5414","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/pimm-s-pimms-1-liqueur-750ml-bottle.webp?v=1785252208"},{"product_id":"pimms-blackberry-elderflower-liqueur-750ml","title":"Pimm's Blackberry \u0026 Elderflower Liqueur 750ML","description":"\u003cp\u003e\u003cstrong\u003ePimm's Blackberry \u0026amp; Elderflower Liqueur 750ML\u003c\/strong\u003e is a vodka-based English fruit liqueur bottled at 20% ABV that layers ripe blackberry and delicate elderflower over the classic Pimm's cup framework. Released in April 2013, this was the first-ever special edition in the Pimm's lineup, built on the Pimm's No. 6 Vodka Cup base rather than the gin-based No. 1 most drinkers know.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 20%  |  Origin: England  |  Style: Flavored Fruit Liqueur  |  Owner: Diageo\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePimm's traces its origins to 1823, when James Pimm began serving his gin-based oyster-bar tonic in London. The brand, now owned by global spirits giant Diageo, expanded over the decades into six numbered cups, each built on a different base spirit. The Blackberry \u0026amp; Elderflower expression starts with the No. 6 Vodka Cup and infuses it with natural blackberry and elderflower flavourings, resulting in a lower-proof, fruit-forward liqueur that marked the brand's first venture into limited special editions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Deep purple in the glass with an immediately fruity nose. Ripe blackberry dominates, followed by orange peel, soft elderflower sweetness, and a background note reminiscent of classic British fruit-chew sweets.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Blackberry leads on entry, quickly joined by cherry and a touch of vanilla at mid-palate. A pleasant fruit tartness develops alongside light muscovado sugar sweetness, while a subtle black pepper spice keeps the profile from tipping into cloying territory. The elderflower is present but plays a supporting role, adding a gentle floral lift beneath the berry intensity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium in length with a slightly tart, blackcurrant-like fruitiness that lingers. A whisper of warm spice rounds out the close.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Pimm's Blackberry \u0026amp; Elderflower\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eServe long over ice with lemonade or ginger ale and a generous garnish of fresh berries and mint — this is the natural Pimm's Cup format and brings out the elderflower undertone. It also works in several cocktails:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBlackberry Pimm's Cup:\u003c\/strong\u003e Topped with sparkling lemonade and muddled blackberries, the liqueur's berry character amplifies into a deeply fruity summer cooler.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eElderflower Spritz:\u003c\/strong\u003e Combined with prosecco and a splash of soda water, the floral side of the liqueur gets room to shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBramble Twist:\u003c\/strong\u003e Substituted for crème de mûre in a classic Bramble, it adds spice and complexity while keeping the berry backbone intact.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGarden parties and summer entertaining where a low-proof, crowd-friendly mixer is needed\u003c\/li\u003e\n\u003cli\u003ePimm's collectors seeking the brand's first limited special edition\u003c\/li\u003e\n\u003cli\u003eGifting to fans of berry-forward liqueurs and British drinks traditions\u003c\/li\u003e\n\u003cli\u003eBrunch cocktails where a lighter, fruit-driven spirit is preferred over full-strength options\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Pimm's Blackberry \u0026amp; Elderflower taste like?\u003c\/strong\u003e It is dominated by ripe blackberry and cherry fruit with a light muscovado sugar sweetness, balanced by fruit tartness and a hint of black pepper spice. Elderflower provides a subtle floral backdrop rather than a co-starring role.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does Pimm's Blackberry \u0026amp; Elderflower compare to Pimm's No. 1?\u003c\/strong\u003e Pimm's No. 1 is gin-based at 25% ABV with a herbal, citrus-driven character, while the Blackberry \u0026amp; Elderflower edition uses a vodka (No. 6) base at 20% ABV and leans heavily into dark berry fruit. The No. 1 is spicier and more complex; this variant is sweeter and more fruit-forward.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Pimm's Blackberry \u0026amp; Elderflower good for cocktails?\u003c\/strong\u003e Yes — its lower ABV, built-in sweetness, and bold berry flavour make it an effective long-drink mixer, especially when paired with lemonade, ginger ale, or sparkling wine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhere is Pimm's Blackberry \u0026amp; Elderflower made?\u003c\/strong\u003e It is produced in England under the Pimm's brand, which has been part of the Diageo portfolio since Diageo's formation in 1997. The Pimm's name dates back to James Pimm's London oyster bar in 1823.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Pimm's Blackberry \u0026amp; Elderflower?\u003c\/strong\u003e Fresh strawberries and cream complement the berry sweetness naturally. Lemon tarts and shortbread echo its citrus and vanilla notes. Soft English cheeses like Brie balance the fruit tartness. Cucumber finger sandwiches mirror the classic Pimm's garnish tradition, and dark chocolate desserts stand up well to the blackberry intensity.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Pimm's Blackberry \u0026amp; Elderflower come in?\u003c\/strong\u003e The standard size is the 750ml bottle, which is the most widely available format for this expression.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Pimm's Blackberry \u0026amp; Elderflower worth the price?\u003c\/strong\u003e It sits in the affordable liqueur tier, priced comparably to other flavoured Pimm's variants and fruit liqueurs in general. At 20% ABV it delivers primarily as a mixer rather than a sipping spirit, which positions it as a practical purchase for entertaining rather than a contemplative bottle.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Pimm's Blackberry \u0026amp; Elderflower?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis was the first special edition Pimm's ever released, giving it a notable place in the brand's nearly 200-year history. Its vodka-cup base sets it apart from the ubiquitous gin-based No. 1, offering a cleaner canvas that lets the blackberry and elderflower infusion define the flavour rather than competing with botanical complexity. The 20% ABV keeps it sessionable in long serves, and the deep berry profile gives bartenders a distinctive British alternative to standard fruit liqueurs. For anyone drawn to the Pimm's tradition but looking for something darker and more fruit-driven, this expression fills a specific gap in the range.\u003c\/p\u003e","brand":"Pimm's","offers":[{"title":"Default Title","offer_id":44837311611049,"sku":"26977","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/pimms_blackberry_elder__14784.jpg?v=1730479079"}],"url":"https:\/\/theliquorbarn.com\/collections\/pimm-s.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}