{"title":"Pilsner Urquell","description":null,"products":[{"product_id":"pilsner-urquell-12pk","title":"Pilsner Urquell 12Pk","description":"\u003cp\u003e\u003cstrong\u003ePilsner Urquell 12Pk\u003c\/strong\u003e is a 12-pack of the world's original golden pilsner, brewed at 4.4% ABV in Plzeň, Czech Republic. First produced in 1842, this landmark lager invented the pilsner style that now accounts for a vast share of global beer production. It carries an 82\/100 score on BeerAdvocate across more than 4,600 ratings and won Beer of the Year at the 2002 Helsinki Beer Festival.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 4.4%  |  IBU: 40  |  Origin: Plzeň, Czech Republic  |  Style: Czech Pilsner  |  Brewery: Plzeňský Prazdroj (Pilsner Urquell Brewery)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Pilsner Urquell Brewery was established in Plzeň in 1842, when Bavarian brewer Josef Groll combined the city's remarkably soft water with pale Moravian barley malt, indigenous Saaz hops, and a bottom-fermenting lager yeast strain now known simply as the H-strain. What distinguishes this beer from virtually every modern industrial pilsner is its triple-decoction mashing process: thick portions of the grain mash are drawn off and boiled separately three times over more than four hours, building the golden color and caramel depth that define the beer's character. Since 2017 the brewery has been owned by Japan's Asahi Group, though the recipe, water source, and brewing methods remain rooted in Plzeň.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh bread crust and lightly toasted grain lead, followed by spicy, peppery Saaz hop aromatics. A subtle honeyed sweetness sits underneath, lending the nose a rounded, inviting quality.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is smooth and bready, with caramel malt sweetness arriving at mid-palate alongside a hint of toasted almond. Pronounced Saaz hop bitterness builds steadily, asserting itself without overwhelming the malt foundation. The 40 IBU rating is evident in the firm but balanced bite that holds through each sip.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium in length, with a crisp, drying bitterness that cleans the palate efficiently. Lingering notes of cracker-like malt and herbal, floral hop character fade gradually.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Pilsner Urquell\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eServe cold — around 40–44°F (4–7°C) — in a clean pilsner glass to showcase the beer's brilliantly clear golden body and persistent white foam. A slow, steady pour down the side of the glass preserves carbonation while releasing aromatics. \u003cstrong\u003eMichelada:\u003c\/strong\u003e the firm hop backbone and clean maltiness stand up well to lime, hot sauce, and tomato juice. \u003cstrong\u003eShandy:\u003c\/strong\u003e its bready sweetness pairs naturally with fresh lemonade for a lighter warm-weather drink. \u003cstrong\u003eBeer-and-a-Shot (Czech-style):\u003c\/strong\u003e traditionally served alongside a measure of Becherovka, the herbal Czech liqueur, whose clove and cinnamon notes complement the Saaz hop spice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroducing craft-curious drinkers to the original pilsner style\u003c\/li\u003e\n\u003cli\u003eStocking for summer barbecues and outdoor gatherings\u003c\/li\u003e\n\u003cli\u003ePairing with hearty Central European cuisine\u003c\/li\u003e\n\u003cli\u003eGifting to beer enthusiasts interested in brewing history\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Pilsner Urquell taste like?\u003c\/strong\u003e Pilsner Urquell delivers a balance of bready, lightly caramelized malt sweetness and assertive Saaz hop bitterness at 40 IBU. The finish is crisp and drying, with lingering herbal hop character and toasted grain.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Pilsner Urquell compare to Budweiser?\u003c\/strong\u003e Budweiser is often cited as Pilsner Urquell's most famous American successor, but the two diverge significantly — Pilsner Urquell uses an all-barley malt bill with triple-decoction mashing, resulting in richer malt depth and noticeably higher hop bitterness (40 IBU versus Budweiser's roughly 12 IBU). Budweiser incorporates rice in its grain bill for a lighter, crisper profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell good for beginners?\u003c\/strong\u003e Its clean, well-balanced profile and moderate 4.4% ABV make it an approachable entry point into Czech lagers. The hop bitterness is pronounced but never harsh, giving newer beer drinkers a genuine sense of the pilsner style without an overwhelming palate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Pilsner Urquell made?\u003c\/strong\u003e Pilsner Urquell is brewed exclusively at the Plzeňský Prazdroj brewery in Plzeň (Pilsen), a city in western Bohemia, Czech Republic, using the city's naturally soft local water. The brewery has operated on the same site since 1842 and is currently owned by Asahi Group Holdings.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Pilsner Urquell?\u003c\/strong\u003e Roast pork and Czech-style dumplings echo the beer's bready malt character. Grilled sausages benefit from the hop bitterness cutting through fat. Soft, creamy cheeses like Brie complement the caramel malt notes. Fried fish or schnitzel pairs well because the carbonation and bitterness cleanse the palate. Spicy dishes such as buffalo wings are tempered by the beer's clean, refreshing body.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Pilsner Urquell come in?\u003c\/strong\u003e Pilsner Urquell is widely available in single bottles and cans, 6-packs, and 12-packs, with the 12-pack being the most common multi-serve format in the U.S. market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell worth the price?\u003c\/strong\u003e Pilsner Urquell positions as a premium import lager, priced modestly above mainstream domestic brands but well below most craft offerings. For a beer with nearly two centuries of provenance, a labor-intensive triple-decoction process, and all-malt construction, it represents strong value in its category.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Pilsner Urquell?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo other beer on the market can claim to have literally invented its own style. When Josef Groll's first batch poured golden from the Plzeň brewery cellars in 1842, it defined a category that would reshape global brewing. The triple-decoction mash — a four-hour process most modern breweries have abandoned in favor of efficiency — remains central to the beer's caramel malt richness and distinctive color. With consistent critical recognition, including its BeerAdvocate score of 82 and Helsinki Beer Festival honors, Pilsner Urquell endures not on nostalgia alone but because it still delivers a depth and balance that set the standard for every pilsner brewed after it.\u003c\/p\u003e","brand":"Pilsner Urquell","offers":[{"title":"Default Title","offer_id":44838748881065,"sku":"1982","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/pilsner-urquell-pilsner-urquell-12pk-bottle.webp?v=1785161794"},{"product_id":"pilsner-urquell-4pk-cans","title":"Pilsner Urquell 4Pk Cans","description":"\u003cp\u003e\u003cstrong\u003ePilsner Urquell 4Pk Cans\u003c\/strong\u003e is a 4.4% ABV Czech lager in a four-pack of cans, brewed at the birthplace of the pilsner style in Plzeň. First produced in 1842, this is the original golden pilsner — the beer that defined an entire category still dominant worldwide nearly two centuries later.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 4.4%  |  Origin: Plzeň, Czech Republic  |  Style: Czech Pilsner (Světlý Ležák)  |  Brewery: Pilsner Urquell Brewery (Asahi Group)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePilsner Urquell Brewery has operated continuously in Plzeň since 1842, when Bavarian brewer Josef Groll created the world's first pale lager. Now owned by Asahi Group, the brewery still uses a labor-intensive triple-decoction mashing process — thick portions of the mash are drawn off three separate times across more than four hours in 200-hectoliter vessels. This decoction method is so central to Czech brewing tradition that it is mandated for any brewery seeking the České pivo (Czech Beer) Protected Geographical Indication. The recipe relies on locally grown Saaz hops and the naturally soft water of the Plzeň region, two ingredients that have remained constant since the first batch.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh bread crust and light grain lead, followed by herbal, floral Saaz hop character. A faint honey-like sweetness emerges beneath the hops.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is clean and malty with a bready, slightly sweet quality. Mid-palate builds into pronounced hop bitterness — spicy and assertive without turning harsh. A full mouthfeel carries the balance between malt richness and crisp hop bite, with an occasional subtle buttery note characteristic of traditional Czech lagering.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium-long and decisively bitter, with lingering Saaz hop spice and dry grain. The bitterness cleans the palate thoroughly, inviting the next sip.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Pilsner Urquell\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eServe cold, ideally between 40–45°F (4–7°C), in a tall pilsner glass or traditional Czech half-liter mug. Pouring with a thick foam head is not just aesthetic — Czech tradition holds that the dense foam cap preserves carbonation and releases hop aroma gradually. The Pilsner Urquell Shandy mixes the lager with fresh lemonade for warm-weather drinking. A Michelada-style serve with lime, hot sauce, and a salted rim plays well against the beer's firm bitterness. A classic Boilermaker pairing with a shot of Becherovka connects to the Czech tradition and adds herbal depth alongside the Saaz hops.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroducing someone to authentic Czech-style pilsner beyond domestic lagers\u003c\/li\u003e\n\u003cli\u003ePairing with grilled sausages, fried foods, or a traditional Czech pub spread\u003c\/li\u003e\n\u003cli\u003eStocking a cooler for summer cookouts or outdoor gatherings\u003c\/li\u003e\n\u003cli\u003eBuilding a world beer tasting lineup alongside other European lager benchmarks\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Pilsner Urquell taste like?\u003c\/strong\u003e Pilsner Urquell delivers a pronounced hop bitterness from whole-flower Saaz hops, balanced by a bready, lightly sweet malt backbone. The overall impression is crisp, full-bodied for a pilsner, and decisively bitter on the finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Pilsner Urquell compare to Budweiser Budvar?\u003c\/strong\u003e Both are flagship Czech lagers brewed with Saaz hops, but Pilsner Urquell tends to show more aggressive hop bitterness and a fuller body from its triple-decoction mash, while Budvar (sold as Czechvar in the U.S.) leans slightly softer and more malt-forward. They are widely considered the two benchmark Czech pilsners and longtime rivals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell good for beer beginners?\u003c\/strong\u003e Yes — at 4.4% ABV, it is highly approachable, and its clean bitterness provides an excellent introduction to what hops actually taste like without the intensity of an IPA or pale ale.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is Pilsner Urquell made?\u003c\/strong\u003e Pilsner Urquell is brewed at the original Pilsner Urquell Brewery in the city of Plzeň (Pilsen), in the Bohemia region of the Czech Republic. The brewery has operated at the same site since 1842 and is now part of the Asahi Group.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Pilsner Urquell?\u003c\/strong\u003e Roast pork and dumplings (vepřo-knedlo-zelo) echo its Czech roots and match the beer's malt depth. Fried schnitzel or fish and chips benefit from the hop bitterness cutting through oil. Grilled bratwurst or kielbasa complement the bready malt. Sharp aged cheddar or Gruyère stand up to the assertive bitterness. Spicy Thai or Mexican dishes are tempered by the beer's clean carbonation and moderate alcohol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Pilsner Urquell come in?\u003c\/strong\u003e Pilsner Urquell is available in multiple formats including this four-pack of cans, six-packs of 12 oz bottles, and single larger-format cans depending on market availability.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell worth the price?\u003c\/strong\u003e Pilsner Urquell sits in the premium import tier, priced above domestic lagers but well below most craft offerings. For a beer with nearly 200 years of unbroken heritage and a fully traditional triple-decoction production process, it represents strong value within the import pilsner category.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Pilsner Urquell?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo other beer can claim to have invented the pilsner category. Brewed continuously at the same Plzeň site since 1842 using a triple-decoction mash that most modern breweries have abandoned for efficiency, Pilsner Urquell remains a living reference point for what a Czech pilsner should taste like. That decoction process — over four hours per batch — builds the full, bready malt body that separates it from lighter single-infusion pilsners. For anyone exploring lager beyond the familiar, this is where the style began, and it still holds its own against the best Czech pilsners brewed today.\u003c\/p\u003e","brand":"Pilsner Urquell","offers":[{"title":"Default Title","offer_id":44838749012137,"sku":"15176","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/pilsner-urquell-pilsner-urquell-4pk-cans-bottle.webp?v=1785161792"},{"product_id":"pilsner-urquell-6pk","title":"Pilsner Urquell 6Pk","description":"\u003cp\u003e\u003cstrong\u003ePilsner Urquell 6Pk\u003c\/strong\u003e is a 6-pack of 12 oz bottles containing the world's first pale lager, brewed at 4.4% ABV in Plzeň, Czech Republic. As the beer that literally invented the pilsner style in 1842, every other golden lager on earth descends from this single recipe — a distinction no competitor can claim.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 4.4%  |  Origin: Plzeň, Czech Republic  |  Style: Czech Pilsner (Original)  |  Brewery: Pilsner Urquell Brewery (Asahi Group)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Pilsner Urquell Brewery was founded in 1842 when Bavarian brewer Josef Groll produced the first-ever batch of pale lager in Plzeň, Bohemia. The beer is still brewed using a labor-intensive triple decoction mashing process, in which a portion of the mash is heated three times to extract maximum malt sugars, develop caramelized flavors, and build a full-bodied mouthfeel rarely found in other pale lagers. The recipe centers on Moravian malted barley, whole-cone Czech Saaz hops, and the naturally soft water of Plzeň — the same core ingredients used since the brewery's founding over 180 years ago. Now owned by Japan's Asahi Breweries, Pilsner Urquell remains one of the few mass-produced pilsners worldwide that still employs decoction mashing at scale.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Freshly baked baguette crust and sweet corn lead the nose, followed by light grassy and herbal notes from the Saaz hops. A faint honeyed malt sweetness rounds out the bouquet without heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is soft and bread-forward, with toasted malt and a subtle caramel sweetness that speaks directly to the triple decoction process. Mid-palate, herbal hop bitterness builds more aggressively than in most mainstream lagers, balancing the malt depth with a clean, assertive edge. Saltine cracker and light barley sugar weave through the middle, giving the beer a layered quality uncommon at this ABV.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Crisp and refreshingly dry, with a pleasing hoppy bitterness that lingers without astringency. Natural carbonation lifts the palate clean, leaving behind a ghost of toasted grain and meadow herbs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Pilsner Urquell\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eServe cold — around 40–44°F (4–7°C) — in a Pilsner flute or half-pint glass to showcase its golden color and persistent white head. The beer is best enjoyed on its own, but it also works in three classic beer-based drinks: a \u003cstrong\u003eMichelada\u003c\/strong\u003e, where its malt backbone stands up to lime, hot sauce, and Worcestershire; a \u003cstrong\u003eShandy\u003c\/strong\u003e, pairing its herbal bitterness with fresh lemonade for warm-weather drinking; and a \u003cstrong\u003eBoilermaker\u003c\/strong\u003e alongside a Czech or Moravian-style spirit, where its bready depth complements barrel-aged notes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIntroducing a craft-curious friend to the beer that started the pilsner revolution\u003c\/li\u003e\n\u003cli\u003ePairing with grilled sausages, schnitzel, or a weekend barbecue spread\u003c\/li\u003e\n\u003cli\u003eStocking the fridge for a casual gathering that calls for something a step above mass-market lagers\u003c\/li\u003e\n\u003cli\u003eExploring Czech beer culture without leaving home\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Pilsner Urquell taste like?\u003c\/strong\u003e Pilsner Urquell delivers a rich, bready malt sweetness with subtle caramel undertones, balanced by assertive herbal and grassy Saaz hop bitterness. It finishes crisp and clean with lingering hop character, setting it apart from lighter mainstream lagers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Pilsner Urquell compare to Stella Artois?\u003c\/strong\u003e Pilsner Urquell is noticeably hoppier and carries distinct caramel and toasted malt notes from its triple decoction mash, while Stella Artois tends toward a lighter, more neutral malt profile. Both are European pale lagers, but Pilsner Urquell leans into traditional Czech bitterness and body, whereas Stella follows a crisper Belgian-style approach.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell good for craft beer beginners?\u003c\/strong\u003e Absolutely — its 4.4% ABV makes it highly approachable, while the layered malt and hop character give newcomers a clear example of what distinguishes a well-made pilsner from a generic lager. It serves as an ideal gateway into European beer styles.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Pilsner Urquell made?\u003c\/strong\u003e Pilsner Urquell is brewed at the Pilsner Urquell Brewery in Plzeň (Pilsen), a city in western Bohemia, Czech Republic. The brewery has occupied the same site since Josef Groll brewed the first batch there in 1842.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Pilsner Urquell?\u003c\/strong\u003e Grilled bratwurst or Czech klobása sausages complement the beer's malt depth; roast pork with dumplings mirrors traditional Bohemian pub fare; fried schnitzel benefits from the carbonation and hop bitterness cutting through richness; aged Gouda or Emmental cheese echoes the caramel malt notes; and spicy Thai or Vietnamese dishes find balance against the beer's clean bitterness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Pilsner Urquell come in?\u003c\/strong\u003e Pilsner Urquell is widely available in 12 oz bottles (including this 6-pack format), 12 oz cans, and 11.2 oz (330 ml) imported bottles, as well as draft.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Pilsner Urquell worth the price?\u003c\/strong\u003e Pilsner Urquell positions as a premium import lager — priced above domestic macros but well within the range of everyday drinking. Given its historical significance and the resource-intensive triple decoction process, it represents strong value for a beer with genuine complexity and heritage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Pilsner Urquell?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eNo other pilsner on the market can claim to be the literal origin of the style. Brewed continuously since 1842 using the same triple decoction method, Moravian barley, and Saaz hops, Pilsner Urquell remains one of the few globally distributed lagers still produced with a process most large breweries abandoned decades ago for cost reasons. That third decoction step is responsible for the caramelized malt richness and full mouthfeel that reviewers consistently highlight as a distinguishing trait. For anyone who wants to understand what a pilsner is supposed to taste like — at its source — this is the reference point.\u003c\/p\u003e","brand":"Pilsner Urquell","offers":[{"title":"Default Title","offer_id":44838749372585,"sku":"1989","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/pilsner-urquell-pilsner-urquell-6pk-bottle.webp?v=1785161790"}],"url":"https:\/\/theliquorbarn.com\/collections\/pilsner-urquell.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}