{"title":"Minus 196","description":null,"products":[{"product_id":"minus-196-lemon-vodka-seltzer-4pk","title":"Minus 196 Lemon Vodka Seltzer 4Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Lemon Vodka Seltzer 4Pk\u003c\/strong\u003e is a 6% ABV ready-to-drink vodka seltzer made with real whole lemons flash-frozen at −196°C, available in a four-pack of slim cans. What separates this from the crowded RTD field is Suntory's proprietary Freeze Crush Infusion Technology, a process that captures the full flavor of whole fruit rather than relying on juice concentrates or artificial extracts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 6%  |  Origin: Osaka, Japan (Suntory Global Spirits)  |  Style: Vodka Seltzer  |  Producer: Suntory Global Spirits\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory Group traces its roots to 1899, when founder Shinjiro Torii opened a shop in Osaka, Japan. Over a century later, the company — now known as Suntory Global Spirits — applied its innovation-driven ethos to the RTD category with the Minus 196 line. The Freeze Crush Infusion Technology at the heart of this seltzer involves submerging whole lemons in liquid nitrogen at −196 degrees Celsius, flash-freezing the fruit before crushing it into a fine powder. That frozen lemon powder is then infused directly into a base of high-quality grain neutral spirit, creating a drink that retains the aromatic oils, pith character, and juice brightness of the entire fruit — not just the squeezed liquid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh lemon zest hits first, followed by subtle citrus oils and a clean, neutral backdrop. There is no artificial candy-like sweetness on the nose — it reads like freshly cut lemon peel.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is bright and tart with unmistakable real lemon flavor. Mid-palate, effervescent bubbles carry a balanced interplay of light sweetness and citric acidity, while the vodka base remains clean and unobtrusive. The overall impression is closer to sparkling lemon water with a light alcoholic kick than a typical flavored malt beverage.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Dry and crisp, with none of the cloying residual sugar common in other seltzers. Lingering citrus oils coat the palate briefly before fading cleanly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Lemon\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eServe ice-cold straight from the can or poured over ice in a tall glass for maximum refreshment; the carbonation and citrus oils express best at low temperatures. For a simple upgrade, use it as a sparkling component in a \u003cstrong\u003eVodka Collins\u003c\/strong\u003e — the built-in lemon character eliminates the need for fresh juice. It also works as a ready-made base for a \u003cstrong\u003eLemon Spritz\u003c\/strong\u003e, topped with a splash of elderflower liqueur and a sprig of thyme. For a low-effort \u003cstrong\u003eShandy-style serve\u003c\/strong\u003e, blend it half-and-half with a light wheat beer for a citrus-forward summer hybrid.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for outdoor barbecues or beach days\u003c\/li\u003e\n\u003cli\u003eIntroducing someone who dislikes overly sweet seltzers to the RTD category\u003c\/li\u003e\n\u003cli\u003eCasual weeknight drinking when a full cocktail feels like too much effort\u003c\/li\u003e\n\u003cli\u003eGifting to a friend who values Japanese innovation and clean flavor\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Lemon taste like?\u003c\/strong\u003e It tastes like bright, tart fresh lemon with light sweetness, clean vodka, and lively carbonation — closer to sparkling lemon water with alcohol than a sugary flavored seltzer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Lemon compare to High Noon Vodka Seltzer?\u003c\/strong\u003e Both use real vodka rather than malt or sugar-brew bases, but Minus 196 sits at 6% ABV versus High Noon's 4.5% ABV and employs a distinct flash-freezing method with whole fruit rather than real juice. The result gives Minus 196 a more pronounced, zesty lemon character with additional complexity from the peel and pith.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon good for sipping on its own?\u003c\/strong\u003e Yes — the balanced tartness, moderate sweetness, and clean finish make it highly drinkable straight from the can without any garnish or mixing required.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Lemon made?\u003c\/strong\u003e Minus 196 is produced by Suntory Global Spirits, a company originally founded in Osaka, Japan in 1899. The Freeze Crush Infusion Technology behind the brand was developed by Suntory's innovation team and reflects the company's long history of Japanese craftsmanship.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Lemon?\u003c\/strong\u003e Grilled shrimp or fish tacos benefit from the citrus echo; light sushi rolls like salmon or yellowtail align with the clean, dry profile; fried chicken or tempura gets a palate-cleansing contrast from the carbonation and acidity; fresh goat cheese salads mirror the tartness nicely; and lemon-herb pasta dishes create a seamless flavor bridge.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Lemon come in?\u003c\/strong\u003e The standard format is a four-pack of slim cans, which is the most widely available configuration for this expression.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon worth the price?\u003c\/strong\u003e It positions in the premium RTD vodka seltzer tier, justified by Suntory's proprietary Freeze Crush Infusion process and the use of real whole fruit — a meaningful step above seltzers that rely on natural flavors or juice concentrates.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Lemon?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe defining edge here is the production technology. Submerging whole lemons in liquid nitrogen at −196°C and crushing them into powder captures aromatic oils and flavor compounds that juice extraction alone cannot deliver. Backed by Suntory's 125-year legacy of spirits innovation, Minus 196 represents a genuine process-driven advancement in a category often criticized for tasting generic. At 6% ABV, it also hits harder than most vodka seltzers while maintaining a remarkably clean, dry profile. For drinkers tired of artificially flavored RTDs, this is a credible alternative built on real fruit science.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":44839032357033,"sku":"37528","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus-196-Lemon-Vodka-Seltzer__66206.jpg?v=1730516351"},{"product_id":"minus-196-vodka-seltzer-variety-8-pack","title":"Minus 196 Vodka Seltzer Variety 8Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Vodka Seltzer Variety 8Pk\u003c\/strong\u003e is a ready-to-drink vodka seltzer variety pack featuring Suntory's proprietary Freeze Crush Infusion technology at 5.5% ABV. What separates this pack from the crowded RTD field is its Japanese-engineered production process: whole fruit is frozen at −196 degrees Celsius using liquid nitrogen, then crushed and infused directly into a grain neutral spirit — a technique Suntory first launched in Japan in 2005.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 5.5%  |  Origin: Japan (Suntory Global Spirits)  |  Style: Vodka Seltzer RTD  |  Producer: Suntory Global Spirits\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory Global Spirits, one of the world's largest spirits producers, developed the Freeze Crush Infusion (FCI) process specifically for the Minus 196 line. The method involves submerging whole fruit in liquid nitrogen at −196°C — the temperature at which nitrogen becomes liquid — shattering the cellular structure of the fruit before crushing and infusing it with a clean, high-quality grain neutral spirit. Unlike many competing hard seltzers that rely on artificial or extract-based flavoring, this approach captures a broader spectrum of the fruit's natural character, including oils, pulp compounds, and juice in a single infusion step.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e The nose shifts with each flavor in the pack, ranging from bright citrus peel and fresh grapefruit zest to softer stone-fruit and tropical notes. A clean, neutral spirit backbone keeps every aroma grounded rather than candy-like.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e On the palate, crisp citrus arrives first — lemon peel tartness and bold grapefruit dominate the citrus-forward flavors. Mid-palate, the vodka base provides a clean, neutral structure that lets each fruit expression speak without a harsh alcohol bite. Light carbonation lifts the flavors and keeps the texture lively, while sweetness stays restrained and well balanced against the natural tartness of the fruit.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e The finish is crisp, dry, and refreshingly short, with lingering traces of citrus zest and a faint mineral quality from the carbonation. There is no cloying sweetness or artificial aftertaste — just clean fruit and fizz fading quickly.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStraight from a chilled can is the intended serve; the carbonation and balance are engineered to work without any additions. Pour over ice in a tall glass if you want a slightly more diluted, longer drink on a warm day. For a simple \u003cstrong\u003eSeltzer Spritz\u003c\/strong\u003e, top a glass of Minus 196 with a splash of prosecco and a grapefruit wheel for an easy, low-effort aperitif. A \u003cstrong\u003eVodka Seltzer Highball\u003c\/strong\u003e — one can poured over ice with a squeeze of fresh yuzu or lemon and a sprig of shiso — plays into the drink's Japanese roots. You can also use a citrus-forward can as the carbonated base in a \u003cstrong\u003ePaloma Riff\u003c\/strong\u003e, replacing grapefruit soda with the grapefruit Minus 196 for a lighter, lower-ABV take.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for backyard gatherings where guests want variety without committing to one flavor\u003c\/li\u003e\n\u003cli\u003eIntroducing someone who typically drinks beer or wine to the RTD seltzer category\u003c\/li\u003e\n\u003cli\u003ePairing with lighter summer dishes like grilled seafood, poke bowls, or fresh salads\u003c\/li\u003e\n\u003cli\u003eSampling the Minus 196 range before choosing a favorite single-flavor pack\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 taste like?\u003c\/strong\u003e Minus 196 delivers bright, true-to-fruit flavor — particularly bold grapefruit and fresh lemon — layered over a clean vodka base with light carbonation and restrained sweetness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 compare to White Claw?\u003c\/strong\u003e Both are carbonated RTD drinks, but Minus 196 uses Suntory's Freeze Crush Infusion with real whole fruit and a vodka base, while White Claw is a malt-based hard seltzer with a lighter, more neutral fruit profile. Globally, Minus 196 has positioned itself as the primary competitor to White Claw in the RTD space, distinguished by its Japanese production heritage and fruit-forward intensity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 good for beginners?\u003c\/strong\u003e Yes — at 5.5% ABV with balanced sweetness and no harsh spirit burn, it is an approachable entry point for anyone new to vodka-based seltzers or RTD cocktails.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 made?\u003c\/strong\u003e Minus 196 is produced by Suntory Global Spirits, the Japanese beverage giant that originally launched the Minus 196 concept in Japan in 2005 before expanding it to international markets.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196?\u003c\/strong\u003e Sushi and sashimi complement the clean citrus profile without competing for attention. Grilled shrimp skewers work well against the grapefruit variety's tartness. Light summer salads with citrus vinaigrette echo the drink's acidity. Spicy Thai or Vietnamese dishes benefit from the carbonation and sweetness cutting through heat. Fresh oysters on the half shell pair naturally with the lemon-forward expressions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 come in?\u003c\/strong\u003e This product is sold as an 8-pack of cans; Minus 196 is also available in single-flavor multipacks depending on market availability.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 worth the price?\u003c\/strong\u003e Minus 196 positions as a premium RTD seltzer, priced above basic malt-based hard seltzers but justified by its vodka base and proprietary Freeze Crush Infusion process using real whole fruit rather than artificial flavoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Freeze Crush Infusion method is genuinely uncommon in the RTD category — freezing whole fruit at −196°C and infusing it directly into spirit is not a marketing gimmick but a distinct production step that produces noticeably bolder, more authentic fruit character than extract-based competitors. Suntory's nearly two decades of refining this process in the Japanese market gave the brand a significant head start before its international expansion. The variety pack format lets drinkers experience the range of that technology across multiple fruit profiles in a single purchase. For anyone fatigued by the sameness of mainstream hard seltzers, Minus 196 represents a materially different approach to what a canned vodka seltzer can taste like.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":44839308132521,"sku":"39123","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus-196-Vodka-Seltzer-Variety-8__83335.jpg?v=1730519385"},{"product_id":"minus-196-peach-vodka-seltzer-4pk","title":"Minus 196 Peach Vodka Seltzer 4Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Peach Vodka Seltzer 4Pk\u003c\/strong\u003e is a fruit-forward vodka seltzer at 6% ABV that uses Suntory's proprietary Freeze Crush Infusion technology to capture bold, natural peach flavor. What sets this expression apart from the crowded RTD field is the science behind it — whole peaches frozen in liquid nitrogen at −196°C, crushed, and infused directly with premium vodka, a process that delivers fruit intensity most seltzers simply cannot match.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 6%  |  Origin: Formulated in the USA with Japanese technology  |  Style: Vodka Seltzer  |  Producer: Suntory Group (est. 1899, Osaka, Japan)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory, Japan's founding spirits house established in 1899 by Shinjiro Torii, developed Freeze Crush Infusion (FCI) as a way to bridge the gap between real fruit flavor and the convenience of a ready-to-drink format. The process submerges whole peaches in liquid nitrogen at −196 degrees Celsius (−320.8°F), flash-freezing the fruit before it is crushed and blended with vodka. While the FCI technology originates in Japan — where the −196 line has long been a top-selling RTD — the Peach Vodka Seltzer is formulated and produced in the United States, combining Japanese innovation with domestic production.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Sweet yellow peach dominates on the nose, followed by light floral undertones. The scent is ripe and fruit-forward without the synthetic candy character common in flavored seltzers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is bright and juicy, hitting immediately with bold peach that reads closer to biting into actual fruit than sipping a typical hard seltzer. Mid-palate, a slight tartness emerges that keeps the sweetness in check, adding dimension and preventing the flavor from tipping into cloying territory. The overall impression is balanced and brilliant.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and crisp, with peach flavor trailing off quickly and leaving minimal residual sweetness. The finish refreshes the palate rather than coating it, making repeat sips effortless.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Peach\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStraight from the can over ice is the most direct way to experience the Freeze Crush Infusion character — the cold temperature amplifies the peach aroma and keeps the carbonation lively. For those looking to build on its base, it works well in several mixed serves:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeach Bellini Riff:\u003c\/strong\u003e Pour into a flute with a splash of sparkling wine for a low-effort brunch cocktail with genuine peach depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSeltzer Paloma:\u003c\/strong\u003e Combine with a squeeze of fresh grapefruit and a salted rim — the tartness of the grapefruit pairs naturally with the peach's bright acidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFrozen Peach Smash:\u003c\/strong\u003e Blend with ice and fresh mint for a slushy warm-weather drink where the already bold peach flavor holds up against dilution.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for outdoor gatherings where convenience and flavor both matter\u003c\/li\u003e\n\u003cli\u003eIntroducing someone who typically avoids seltzers to a more fruit-authentic RTD option\u003c\/li\u003e\n\u003cli\u003ePairing alongside a Japanese-inspired barbecue or izakaya-style spread\u003c\/li\u003e\n\u003cli\u003eKeeping on hand as a low-effort base for impromptu mixed drinks\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Peach taste like?\u003c\/strong\u003e It delivers a bold, ripe yellow peach flavor with slight tartness and a clean, refreshing finish — noticeably more fruit-forward and less artificially sweet than most vodka seltzers in its category.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Peach compare to White Claw?\u003c\/strong\u003e White Claw relies on a neutral malt or spirit base with natural flavors added, producing a lighter, more subtle fruit character. Minus 196 Peach uses Suntory's Freeze Crush Infusion with real frozen peaches, resulting in a bolder, more recognizable fruit taste and slightly higher ABV (6% versus White Claw's standard 5%).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Peach good for sipping on its own?\u003c\/strong\u003e Yes — the Freeze Crush Infusion process gives it enough fruit depth and balance to drink straight from the can without needing any additional garnish or mixer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Peach made?\u003c\/strong\u003e The final product is formulated and produced in the United States, incorporating Suntory's proprietary FCI technology developed in Japan. Suntory Group is headquartered in Osaka, Japan, and was founded in 1899.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Peach?\u003c\/strong\u003e Grilled shrimp or chicken yakitori complement the peach sweetness with savory char. Light summer salads with goat cheese echo the fruit's floral quality. Spicy tuna rolls benefit from the seltzer's tartness and effervescence as a palate cleanser. Stone fruit desserts like peach cobbler create a natural flavor bridge.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Peach come in?\u003c\/strong\u003e It is commonly available as a 4-pack of slim cans, which is the standard retail format for this expression in the US market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Peach worth the price?\u003c\/strong\u003e It positions in the premium RTD tier, priced above mass-market hard seltzers but justified by Suntory's proprietary Freeze Crush Infusion process, which delivers a demonstrably richer fruit character than most competitors at the shelf.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Peach?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe defining advantage here is tangible, not marketing spin: Suntory's Freeze Crush Infusion is a genuinely distinct production method that locks in peach flavor at a molecular level, and the difference is immediately apparent on the palate. In Japan, the −196 line built its reputation as a top-tier RTD well before its US launch, giving it a track record most domestic seltzers lack. At 6% ABV, it also carries slightly more weight than the category standard, landing in a sweet spot between sessionability and satisfaction. For drinkers who have grown tired of seltzers that taste like faintly flavored sparkling water, Minus 196 Peach offers a credible alternative grounded in real production innovation.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":44839342014633,"sku":"39280","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus-196-Peach-Vodka-Seltzer-4__31802.jpg?v=1730519857"},{"product_id":"minus-196-grapefruit-vodka-seltzer-4pk","title":"Minus 196 Grapefruit Vodka Seltzer 4Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Grapefruit Vodka Seltzer 4Pk\u003c\/strong\u003e is a ready-to-drink vodka seltzer from Suntory Global Spirits, packaged as a four-pack at 5.5% ABV. What separates it from a crowded RTD field is its Freeze Crush Infusion Technology — a proprietary process born from Suntory's -196 line, which holds the title of best-selling canned seltzer in Japan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 5.5%  |  Origin: United States (Kentucky)  |  Style: Vodka Seltzer  |  Producer: Suntory Global Spirits\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe -196 name refers to the temperature — negative 196 degrees Celsius — at which liquid nitrogen freezes whole fruit during Suntory's proprietary Freeze Crush Infusion process. The grapefruit is frozen, crushed, and infused into a base of high-quality grain neutral spirit blended with seltzer and natural flavors. Developed in Japan, where the original -196 Strong Zero line became a cultural phenomenon, this U.S. adaptation is produced in Kentucky under Suntory Global Spirits and contains just 2.5 grams of sugar per can — a notable restraint that lets the fruit character speak without heavy sweetness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh ruby grapefruit dominates the nose immediately, backed by delicate floral undertones. There is a subtle citrus-pith quality that signals real fruit presence rather than synthetic flavoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is bright and punchy with bold grapefruit that lands somewhere between sweet and tart. Mid-palate, a bittersweet citrus quality emerges, well-balanced by the clean grain spirit base. The low sugar content keeps things from tipping into soda territory, maintaining a dry lean throughout.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and crisp with a dry, slightly bitter grapefruit-peel fade. The finish is short but refreshing, leaving no cloying residue — a hallmark of the freeze crush process capturing fruit flavor without excess sweetness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Grapefruit\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eStraight from the can, well-chilled, is the intended serve and the one that best highlights the freeze crush infusion character. While designed as a standalone RTD, it also works as a base or component in simple mixed drinks. A \u003cstrong\u003ePaloma Highball\u003c\/strong\u003e benefits from subbing this in place of plain seltzer alongside tequila, as the grapefruit does the heavy lifting. A \u003cstrong\u003eGreyhound Spritz\u003c\/strong\u003e built with a float of this seltzer over ice and a splash of vodka amplifies the citrus without added juice. For a low-effort \u003cstrong\u003eSalty Dog\u003c\/strong\u003e riff, pour over ice into a salt-rimmed glass — the bittersweet profile pairs naturally with the salt.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOutdoor gatherings, barbecues, and warm-weather drinking sessions where convenience matters\u003c\/li\u003e\n\u003cli\u003eStocking a cooler for guests who prefer lighter, lower-sugar alternatives to hard seltzers\u003c\/li\u003e\n\u003cli\u003eIntroducing someone curious about Japanese RTD culture to the style that dominates in Tokyo\u003c\/li\u003e\n\u003cli\u003ePairing with grilled seafood or spicy appetizers at a casual dinner\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Grapefruit taste like?\u003c\/strong\u003e It delivers bold, punchy grapefruit with a well-balanced mix of tartness and sweetness, finishing clean and dry with a subtle bitter citrus-peel note. Many drinkers compare the flavor profile directly to Fresca, noting it captures that bittersweet grapefruit soda character with an alcoholic backbone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Grapefruit compare to Fresca Mixed?\u003c\/strong\u003e Consumers frequently note that Minus 196 Grapefruit tastes more like classic Fresca than Fresca's own spiked offerings, with a more natural grapefruit character and a drier finish. The freeze crush process gives Minus 196 a real-fruit depth that sets it apart from competitors relying solely on natural or artificial flavoring.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Grapefruit good for casual sipping?\u003c\/strong\u003e Yes — at 5.5% ABV and only 2.5 grams of sugar per can, it is built for easy, sessionable drinking straight from the can without being overly sweet or boozy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Grapefruit made?\u003c\/strong\u003e This expression is produced in the United States, specifically in Kentucky, by Suntory Global Spirits. It is adapted from Suntory's original -196 line, which was developed and remains the top-selling canned seltzer in Japan.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Grapefruit?\u003c\/strong\u003e Grilled shrimp or fish tacos complement the citrus brightness. Spicy Thai or Vietnamese appetizers are balanced by the dry, tart finish. Ceviche mirrors the acidity. Light goat cheese salads echo the floral notes. Salted edamame plays well against the bittersweet grapefruit character.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Grapefruit come in?\u003c\/strong\u003e It is primarily available as a four-pack of cans in the U.S. market, consistent with standard RTD seltzer packaging.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Grapefruit worth the price?\u003c\/strong\u003e It positions in the mid-range of the premium RTD seltzer category, competing with brands like Nutrl and High Noon. The proprietary freeze crush infusion process and Suntory pedigree provide genuine differentiation at a price point that remains accessible for everyday drinking.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Grapefruit?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe Freeze Crush Infusion Technology is not marketing shorthand — it is a distinct production method that freezes whole grapefruit at -196°C in liquid nitrogen before crushing and infusing, capturing volatile aromatics and flavor compounds that conventional flavoring processes miss. That Japanese engineering, backed by Suntory's decades of experience in the category, translates into a noticeably more fruit-forward and cleaner-finishing product than most American hard seltzers. At 2.5 grams of sugar per can, it avoids the syrupy trap that plagues much of the RTD aisle. For anyone who has wondered what made -196 a phenomenon in Japan, this grapefruit expression is the most direct answer available in the U.S. market.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":45108145258665,"sku":"40429","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus196GrapefruitVodkaSeltzer4Pk.webp?v=1737161102"},{"product_id":"minus-196-strawberry-vodka-seltzer-4pk","title":"Minus 196 Strawberry Vodka Seltzer 4Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Strawberry Vodka Seltzer 4Pk\u003c\/strong\u003e is a zero-sugar, 6% ABV ready-to-drink vodka seltzer from Suntory Global Spirits, sold in a four-can pack. What separates it from the crowded hard seltzer shelf is Suntory's proprietary Freeze Crush Infusion technology — a Japanese process that flash-freezes whole strawberries at −196°C (−320°F) using liquid nitrogen before infusing them into a grain-neutral spirit base.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 6%  |  Origin: Japan (Suntory Global Spirits)  |  Style: Vodka Seltzer \/ RTD  |  Zero Sugar\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory, founded in 1899 in Osaka, Japan, is one of the world's largest and most respected spirits producers, known for its Japanese whiskies, Roku Gin, and Haku Vodka. The Minus 196 range takes its name directly from the temperature at which liquid nitrogen freezes whole fruit: −196°C. During the Freeze Crush Infusion process, whole strawberries are submerged in liquid nitrogen, locking volatile flavor compounds in place before the frozen fruit is crushed and infused with high-quality grain neutral spirit. The result targets a more authentic fruit character than typical seltzers that rely on natural or artificial flavorings added post-distillation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Bright, freshly picked strawberry hits first, followed by a subtle undercurrent of ripe berry jam. The nose is clean and fruit-forward without the artificial candy-like sweetness common in many RTDs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry delivers juicy whole-strawberry flavor with noticeable tartness that balances against a restrained sweetness. At mid-palate, the vodka base provides a light, neutral backbone that lets the fruit remain the focal point. The zero-sugar formulation keeps the overall impression crisp rather than syrupy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Surprisingly dry and clean, with a short fade that leaves behind a faint echo of tart berry skin. The carbonation lifts everything off the palate quickly, encouraging another sip.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Strawberry\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eServe ice-cold, straight from the can or poured over ice in a tall glass. The 6% ABV and built-in carbonation make it genuinely ready to drink without any modification. For those who want to experiment: use it as a base for a \u003cstrong\u003eStrawberry Spritz\u003c\/strong\u003e topped with a splash of prosecco for added effervescence; mix it into a \u003cstrong\u003eBerry Paloma riff\u003c\/strong\u003e with a squeeze of fresh grapefruit juice and a salted rim for a tart, fruity twist; or pour it over frozen berries in a pitcher for an easy \u003cstrong\u003eSeltzer Sangria\u003c\/strong\u003e that requires no additional sweetener.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for outdoor barbecues and summer gatherings\u003c\/li\u003e\n\u003cli\u003eA lower-sugar alternative for health-conscious drinkers who still want real fruit flavor\u003c\/li\u003e\n\u003cli\u003eIntroducing friends to Japanese-made RTDs beyond traditional sake and whisky\u003c\/li\u003e\n\u003cli\u003eCasual weeknight refreshment when a full cocktail feels like too much effort\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Strawberry taste like?\u003c\/strong\u003e It delivers a fresh, juicy strawberry flavor balanced by moderate tartness and a dry, clean finish, with no lingering sweetness thanks to its zero-sugar formulation.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Strawberry compare to White Claw?\u003c\/strong\u003e White Claw uses a blend of seltzer water, a gluten-free alcohol base, and natural fruit flavoring, while Minus 196 infuses its vodka base with actual whole fruit frozen at −196°C using Suntory's Freeze Crush Infusion technology. The result gives Minus 196 a more pronounced, authentic fruit character compared to White Claw's lighter, more subtle flavor profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Strawberry good for beginners?\u003c\/strong\u003e Yes — at 6% ABV with zero sugar and a fruit-forward, easy-drinking profile, it serves as an approachable entry point for anyone exploring ready-to-drink cocktails or hard seltzers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Strawberry made?\u003c\/strong\u003e Minus 196 is produced by Suntory Global Spirits, one of Japan's oldest and most prominent beverage companies, founded in 1899 in Osaka. The Freeze Crush Infusion technology was developed in Japan and has been a signature innovation for the Minus 196 line.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Strawberry?\u003c\/strong\u003e Grilled shrimp skewers work well because the berry tartness cuts through charred richness. Light salads with goat cheese complement the fruit notes. Fresh sushi or sashimi pairs naturally given the Japanese pedigree. Mild soft cheeses like brie echo the subtle jam character. Lemon or berry desserts like pavlova harmonize with the strawberry profile without overwhelming the palate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Strawberry come in?\u003c\/strong\u003e The expression is commonly available as a 4-pack of cans, which is the standard retail format for this product.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Strawberry worth the price?\u003c\/strong\u003e Minus 196 positions in the premium tier of the hard seltzer and RTD category, justified by Suntory's Freeze Crush Infusion production method and the use of whole frozen fruit rather than simple flavorings — a meaningful step up from mass-market seltzers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Strawberry?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe defining differentiator here is real: Suntory's Freeze Crush Infusion process is not marketing shorthand — it is a distinct production method that flash-freezes whole strawberries at −196°C before infusing them into the spirit. That approach captures volatile aromatic compounds that standard flavoring methods miss, delivering a noticeably more authentic fruit character. In a category dominated by seltzers built on natural flavoring additions, Minus 196 stands apart by anchoring itself in a verifiable Japanese production technique backed by one of the world's most established spirits companies. For drinkers tired of seltzers that taste more like sparkling water with a hint of fruit, this is a credible alternative with genuine substance behind the branding.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":45502417928361,"sku":"40705","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus196StrawberryVodkaSeltzer4Pk.webp?v=1742688389"},{"product_id":"minus-196-lemon-vodka-seltzer-710ml","title":"Minus 196 Lemon Vodka Seltzer 710ML","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Lemon Vodka Seltzer 710ML\u003c\/strong\u003e is a 6% ABV vodka-based ready-to-drink seltzer made with whole lemons frozen at −196°C and infused into Suntory vodka. Suntory's proprietary Freeze Crush Infusion Technology earned the brand a Global Grand Effie in 2023, and the lemon expression delivers a remarkably authentic citrus character that stands apart from typical flavored seltzers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 6%  |  Origin: United States (Suntory, Japan heritage)  |  Style: Vodka Seltzer  |  Producer: Suntory\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory, Japan's founding spirits house established in 1899, developed the −196 concept for the Japanese market before expanding into the United States. The process centers on Freeze Crush Infusion Technology: whole lemons are submerged in liquid nitrogen at −196 degrees Celsius, instantaneously freezing every cell of the fruit, then crushed and infused directly into Suntory's premium vodka. The result is a seltzer with only 3 grams of sugar per serving that tastes markedly closer to real fruit than competitors relying on natural flavoring extracts alone.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh lemon zest hits immediately, bright and clean, followed by a faint, neutral vodka backbone. There is no artificial candy-lemon scent—this smells like peeling a ripe lemon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e Crisp citrus arrives on the first sip with a well-balanced tartness and just enough sweetness to round out the edges. The mid-palate introduces light, effervescent carbonation and a clean vodka presence that stays restrained and never dominates. The overall impression is closer to sparkling fresh lemonade than a typical hard seltzer.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Dry and refreshing, wrapping up quickly without residual sweetness. A subtle lemon peel bitterness lingers briefly, keeping the palate clean and ready for the next sip.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Lemon\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDrink it straight from the chilled 710ML can or pour over ice to extend the session. The tall-format can is designed for drinking cold, so keep it refrigerated or in an ice bucket. While it's built to stand on its own, the lemon expression also works as a component in simple mixed drinks: use it in a \u003cstrong\u003eSeltzer Shandy\u003c\/strong\u003e by splitting it with a light wheat beer for a low-ABV summer hybrid; pour it into a \u003cstrong\u003eVodka Collins riff\u003c\/strong\u003e with a splash of club soda and a thyme sprig for added herbal contrast; or build a quick \u003cstrong\u003eFrozen Lemon Slush\u003c\/strong\u003e by blending the can with ice and a squeeze of fresh lime for a backyard crowd-pleaser.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eAll-day outdoor drinking sessions where low sugar and moderate ABV matter\u003c\/li\u003e\n\u003cli\u003eIntroducing a Japanese-innovation seltzer to friends who find most hard seltzers bland\u003c\/li\u003e\n\u003cli\u003eStocking a cooler for barbecues, tailgates, or beach days without mixing equipment\u003c\/li\u003e\n\u003cli\u003ePairing alongside light summer meals when beer or wine feels too heavy\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Lemon taste like?\u003c\/strong\u003e It tastes like sparkling fresh lemonade with a clean, restrained vodka presence, balanced tartness, and a dry finish—closer to real lemon than most flavored seltzers on the market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Lemon compare to High Noon?\u003c\/strong\u003e Both are vodka-based seltzers using real fruit juice, but Minus 196 derives its flavor from whole fruit frozen in liquid nitrogen rather than added juice concentrate, resulting in a drier, more zest-forward character compared to High Noon's slightly sweeter, juicier profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon good for sipping on its own?\u003c\/strong\u003e Yes—at 6% ABV with only 3 grams of sugar, it is specifically designed to be consumed straight from the can without any additional mixing or garnish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Lemon made?\u003c\/strong\u003e Minus 196 is produced in the United States by Suntory, the storied Japanese spirits company founded in 1899, using their Freeze Crush Infusion Technology originally developed for the Japanese RTD market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Lemon?\u003c\/strong\u003e Grilled shrimp skewers benefit from the citrus echo; fish tacos with cabbage slaw match the drink's crispness; light salads with vinaigrette complement the tartness; chicken yakitori pairs naturally given the Japanese heritage; and fresh oysters on the half shell work well with the dry, lemon-zest finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Lemon come in?\u003c\/strong\u003e The expression is available in a 710ML single-serve can as well as 355ML slim cans typically sold in multi-packs.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon worth the price?\u003c\/strong\u003e Minus 196 positions in the premium tier of vodka seltzers, and the proprietary freeze-crush production method and 710ML large format deliver tangible flavor differentiation that justifies its placement above standard flavored seltzers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Lemon?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe defining differentiator is production method: no other major vodka seltzer on the U.S. market freezes whole fruit in liquid nitrogen before infusion. That process—validated by a 5-star Curion Score ranking at the top of the RTD vodka seltzer category—translates directly into a lemon flavor that tastes squeezed rather than extracted. The Global Grand Effie win in 2023 recognized not just marketing but a genuine product innovation that resonated with consumers worldwide. For drinkers tired of artificially sweet or watered-down hard seltzers, the 710ML Lemon expression represents the clearest example of what Suntory's century-plus of beverage expertise can do in the ready-to-drink format.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":46289416781993,"sku":"41325","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus196LemonVodkaSeltzer710ML.webp?v=1757117195"},{"product_id":"minus-196-zero-sugar-lemon-vodka-seltzer-4pk","title":"Minus 196 Zero Sugar Lemon Vodka Seltzer 4Pk","description":"\u003cp\u003e\u003cstrong\u003eMinus 196 Zero Sugar Lemon Vodka Seltzer 4Pk\u003c\/strong\u003e is a crystal-clear sparkling vodka seltzer at 4% ABV, sold as a 4-pack of cans with zero sugar and just 85 calories per serving. What distinguishes it from the crowded hard seltzer field is Suntory's proprietary Freeze Crush Infusion Technology — a Japanese-origin process that flash-freezes whole lemons in liquid nitrogen at exactly −196°C before infusing the concentrated fruit into premium grain-neutral vodka.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 4%  |  Origin: United States (developed by Suntory Global Spirits)  |  Style: Zero Sugar Vodka Seltzer  |  Producer: Suntory Global Spirits\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSuntory Global Spirits, the Japanese drinks giant founded in 1899, developed the Minus 196 line drawing on a technique used in Japan since 2005. The Freeze Crush Infusion Technology subjects whole lemons to liquid nitrogen at −196°C, shattering the fruit to extract an extremely concentrated infusion that captures peel oils, juice, and pulp character in a single step. That frozen concentrate is then blended with a high-quality grain neutral spirit and carbonated water, resulting in a sparkling seltzer that delivers whole-fruit lemon flavor without added sugar. The U.S. expressions are now crafted domestically under Suntory's direction.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh lemon peel leads immediately, followed by a clean, faintly zesty citrus brightness. There is no heavy artificial sweetness on the nose — just straightforward lemon.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is crisp and effervescent, with well-balanced tartness meeting a restrained, natural-tasting sweetness on the mid-palate. At its peak, the flavor reads remarkably close to biting into a fresh lemon wedge, with both pith and juice character present rather than a one-note citric acid punch.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and short, as a seltzer should be, with a dry, slightly tart lemon-peel fade. No lingering syrupy residue — the carbonation scrubs the palate efficiently.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Minus 196 Lemon\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eServe ice-cold straight from the can or poured over ice in a tall glass with a lemon wheel garnish. Its low ABV and bright acidity also make it a useful building block in longer drinks. Use it as the sparkling top in a \u003cstrong\u003eVodka Collins\u003c\/strong\u003e to replace both soda water and simple syrup. Swap it into a \u003cstrong\u003ePaloma-style highball\u003c\/strong\u003e in place of grapefruit soda for a lemon-forward twist with less sweetness. It also works as a low-proof base for a \u003cstrong\u003eLemon Spritz\u003c\/strong\u003e, combined with a splash of limoncello and fresh thyme over ice.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for outdoor barbecues or beach days where low-ABV refreshment is ideal\u003c\/li\u003e\n\u003cli\u003eOffering a zero-sugar option to health-conscious guests at a house party\u003c\/li\u003e\n\u003cli\u003eKeeping on hand as a weeknight sipper when a full cocktail feels excessive\u003c\/li\u003e\n\u003cli\u003eIntroducing someone who dislikes malt-based seltzers to a vodka-based alternative with real fruit character\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Minus 196 Lemon taste like?\u003c\/strong\u003e It tastes like freshly squeezed lemon with balanced tartness and a subtle natural sweetness, carried by lively carbonation and a clean, dry finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Minus 196 Lemon compare to High Noon?\u003c\/strong\u003e Both use a real vodka base rather than malt, but Minus 196 relies on its Freeze Crush Infusion Technology to extract whole-fruit flavor without added sugar, while High Noon Sun Sips contain real fruit juice and a small amount of sugar. The result is that Minus 196 Lemon leans drier and more citrus-peel-forward, whereas High Noon's lemon expression tends slightly sweeter.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon good for calorie-conscious drinkers?\u003c\/strong\u003e At only 85 calories and 0 grams of sugar per serving with 4% ABV, it is one of the lighter vodka seltzers on the market and well-suited for anyone monitoring sugar or calorie intake.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Minus 196 Lemon made?\u003c\/strong\u003e Minus 196 is a brand of Suntory Global Spirits, the storied Japanese company founded in 1899; the U.S. line is now produced domestically under Suntory's proprietary Freeze Crush process.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Minus 196 Lemon?\u003c\/strong\u003e Its bright acidity and dry profile complement grilled shrimp skewers (the lemon mirrors a classic squeeze of citrus), light poke bowls (clean flavors echo the seltzer's crispness), goat cheese salads (tartness cuts through creaminess), fish tacos (echoes a lime-wedge garnish), and lightly salted edamame (salt amplifies the lemon character).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Minus 196 Lemon come in?\u003c\/strong\u003e The standard format is a 4-pack of slim cans; individual cans and variety packs may be available depending on market.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Minus 196 Lemon worth the price?\u003c\/strong\u003e Minus 196 positions as a premium vodka seltzer, sitting above mass-market malt-based seltzers on the shelf; the Freeze Crush Infusion Technology and genuine vodka base justify a modest step up from entry-level hard seltzers for drinkers who prioritize real fruit flavor and zero sugar.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Minus 196 Lemon?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe defining advantage here is the Freeze Crush Infusion Technology — no other mainstream seltzer brand in the U.S. uses liquid nitrogen at −196°C to shatter and extract whole fruit before blending. That process delivers a lemon character noticeably more complex than the flavor-extract approach common among competitors, capturing peel oils and juice nuances in a single infusion step. Backed by Suntory's century-plus legacy in Japanese beverage innovation, the product bridges the gap between a craft cocktail's fresh citrus and the convenience of a ready-to-drink can. For anyone who has grown tired of seltzers that taste like lemon-scented water, Minus 196 presents a credible, zero-sugar alternative built on genuine production science.\u003c\/p\u003e","brand":"Minus 196","offers":[{"title":"Default Title","offer_id":46756192518313,"sku":"41850","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Minus196ZeroSugarLemonVodkaSeltzer4Pk.webp?v=1769822508"}],"url":"https:\/\/theliquorbarn.com\/collections\/minus-196.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}