{"title":"Kloud","description":null,"products":[{"product_id":"kloud-original-gravity-22oz","title":"Kloud Original Gravity 22OZ","description":"\u003cp\u003e\u003cstrong\u003eKloud Original Gravity 22OZ\u003c\/strong\u003e is a 5.0% ABV Korean pilsner brewed by Lotte Chilsung Beverage, sold in a 22oz bottle. Distinguished by its Gold Medal at the World Beer Awards, this beer stands apart from mainstream Korean lagers through its Original Gravity brewing method — meaning no water is added after fermentation, delivering a noticeably fuller body.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 5.0%  |  Origin: Seoul, South Korea  |  Style: German Pilsner  |  Brewery: Lotte Chilsung Beverage\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eLotte Chilsung Beverage, a subsidiary of the Lotte conglomerate based in Seoul, South Korea, launched Kloud as a direct challenge to the country's dominant light lager brands. The Original Gravity brewing technique is the defining feature: unlike most mass-market Korean beers, which are diluted with water after fermentation to hit target ABV, Kloud maintains the precise wort density from the initial brew through to packaging. The recipe relies on over 50% German hops, giving it a more European character than its domestic competitors. The result is a pilsner that retains more malt richness and hop complexity than what South Korean drinkers typically encounter from Cass, Hite, or OB.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Sweet grainy malt leads, followed by a hint of spicy, floral hops. There is a soft breadiness underlying the nose that sets it apart from lighter Korean lagers.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is malt-forward with flavors of barley malt, light buttered toast, and cereal grains. At mid-palate, floral and green hop notes emerge alongside subtle pomelo and citrus undertones. As it warms, a faint English-style woodiness develops, adding modest complexity.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Clean and moderately dry with lingering malt sweetness and a touch of earthy umami. A slightly mushroomy note appears at the tail end, balanced by moderate bitterness that keeps the finish from turning heavy.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Kloud\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eServe cold, between 38–42°F, in a clean pilsner glass to appreciate the light gold color and sustain the head. This beer drinks well straight from a chilled glass with no garnish needed. A \u003cstrong\u003eMichelada\u003c\/strong\u003e benefits from Kloud's malt backbone, which holds up against lime, hot sauce, and tomato juice. In a \u003cstrong\u003eShandy\u003c\/strong\u003e, the soft breadiness pairs naturally with fresh lemonade for a refreshing warm-weather drink. A \u003cstrong\u003eBeer Cocktail with Soju\u003c\/strong\u003e (somaek) is the quintessential Korean serve — Kloud's fuller body provides a smoother base than thinner domestic lagers.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePairing with Korean BBQ, fried chicken, or other bold Asian cuisine\u003c\/li\u003e\n\u003cli\u003eIntroducing friends to Korean beer beyond Cass and Hite\u003c\/li\u003e\n\u003cli\u003eCasual weekend drinking when a pilsner with more body than average is desired\u003c\/li\u003e\n\u003cli\u003eMixing somaek (soju + beer) with a smoother, maltier base\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Kloud taste like?\u003c\/strong\u003e Kloud is a malt-forward pilsner with flavors of barley, light buttered toast, and cereal grains, accented by floral hops and subtle citrus notes. It finishes clean and moderately dry with a lingering hint of earthy umami.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Kloud compare to OB Beer?\u003c\/strong\u003e Kloud shares OB's general malt-leaning profile but delivers a fuller body thanks to its undiluted Original Gravity brewing method. Multiple reviewers note Kloud has more malt backbone than both Cass and Hite, placing it closer to OB but with a richer, cleaner character.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Kloud good for beginners?\u003c\/strong\u003e Kloud is highly approachable at 5.0% ABV with a smooth, malt-driven flavor that does not overwhelm with bitterness. It serves as an easy entry point for anyone exploring pilsners or Korean beer for the first time.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is Kloud made?\u003c\/strong\u003e Kloud is brewed by Lotte Chilsung Beverage in Seoul, South Korea. Lotte Chilsung is one of the country's largest beverage companies and a division of the Lotte conglomerate.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Kloud?\u003c\/strong\u003e Korean fried chicken works well because the beer's carbonation and moderate bitterness cut through the oil and spice. Grilled galbi or bulgogi pairs naturally, as the malt sweetness complements caramelized meat. Steamed dumplings (mandu) match the soft breadiness of the beer. Spicy tteokbokki benefits from the clean, dry finish that refreshes the palate. Light seafood dishes like shrimp tempura are complemented by the citrus and floral hop undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Kloud come in?\u003c\/strong\u003e The expression featured here is the 22oz (650ml) bottle, which is a common format for Korean lagers and is designed for sharing or a generous single serve.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Kloud worth the price?\u003c\/strong\u003e Kloud positions as a slightly premium domestic lager within the Korean beer market, sitting above budget options like Cass and Hite. The Original Gravity brewing method and use of over 50% German hops justify a modest step up in price for drinkers seeking more flavor from a Korean pilsner.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Kloud?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Original Gravity brewing process is the single most important reason this beer exists in a category crowded with diluted adjunct lagers. By skipping the post-fermentation water addition that is standard practice among mainstream Korean breweries, Kloud preserves a denser, more flavorful wort that translates directly into a fuller body and more pronounced malt character. Its Gold Medal at the World Beer Awards confirms that the method delivers measurable quality — judges praised the balanced malt-hop profile and clean, dry finish. For anyone seeking a Korean lager with genuine substance, Kloud remains the most accessible and widely available option in the category.\u003c\/p\u003e","brand":"Kloud","offers":[{"title":"Default Title","offer_id":44838650937513,"sku":"32629","price":2.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Kloud-Original-Gravity-22__10858.jpg?v=1730512294"},{"product_id":"kloud-original-gravity-6pk","title":"Kloud Original Gravity 6Pk","description":"\u003cp\u003e\u003cstrong\u003eKloud Original Gravity 6Pk\u003c\/strong\u003e is a 5.0% ABV all-malt Korean lager sold as a six-pack, brewed using the German original gravity method without post-fermentation water dilution. It earned a Gold medal at the World Beer Awards, with judges noting its balanced malt and hop character leading to a clean, dry finish.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 5.0%  |  Origin: South Korea  |  Style: All-Malt Lager  |  Brewery: Lotte Chilsung Beverage\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eLotte Chilsung Beverage, one of South Korea's largest beverage companies, launched Kloud in 2014 as a direct challenge to the adjunct lagers that dominate the Korean market. The beer is brewed using the German original gravity technique — meaning the wort ferments at its natural concentration and no water is added afterward to dilute the finished product. More than 50% of the hops used are sourced from Germany, and the grain bill is entirely malted barley, setting it apart from competitors like Cass and Hite that rely on rice or corn adjuncts.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e The nose opens with sweet, grainy malt and a hint of spicy, floral hops. Reviewers consistently note it smells richer and more malt-forward than other mainstream Korean lagers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The palate enters with clean barley malt sweetness before moving into a moderately bitter mid-palate driven by green, floral hop character. As it warms, a subtle woody, almost English-style grain note emerges alongside the persistent malt backbone. Carbonation is lively and keeps the beer crisp from first sip to last.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e The finish is dry and clean with moderate bitterness that fades steadily. A slight malt sweetness lingers briefly, but overall the beer wraps up without residual heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Kloud\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eKloud drinks best served cold — between 3–5°C — straight from the bottle or poured into a pilsner glass to showcase its pale gold color and white foam head. Its clean malt profile and moderate bitterness also make it a versatile beer for mixing. A \u003cstrong\u003eMichelada\u003c\/strong\u003e works well because the beer's dry finish cuts through the tomato and lime. A \u003cstrong\u003eBeer-garita\u003c\/strong\u003e (beer margarita) benefits from Kloud's light body and crisp carbonation. A classic \u003cstrong\u003eShandy\u003c\/strong\u003e with fresh lemonade complements the subtle malt sweetness without becoming cloying.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003ePairing with Korean fried chicken, BBQ, or other bold Asian cuisine\u003c\/li\u003e\n\u003cli\u003eIntroducing friends to premium Korean beer beyond mass-market adjunct lagers\u003c\/li\u003e\n\u003cli\u003eStocking a home bar fridge for casual summer gatherings\u003c\/li\u003e\n\u003cli\u003eExploring the original gravity brewing method as a beer enthusiast\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Kloud taste like?\u003c\/strong\u003e Kloud is a malt-forward lager with clean barley sweetness, floral hop bitterness, and a dry, crisp finish. It has noticeably more body and malt character than typical Korean lagers.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Kloud compare to Cass?\u003c\/strong\u003e Kloud uses an all-malt grain bill and undiluted original gravity brewing, while Cass is an adjunct lager with a lighter, more neutral profile. Multiple reviewers note Kloud tastes richer and more malt-driven, though both occupy a similar light lager category.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Kloud good for pairing with food?\u003c\/strong\u003e Kloud's moderate bitterness, clean finish, and lively carbonation make it an excellent match for rich, spicy, or fried foods — particularly Korean barbecue, fried chicken, and other bold Asian dishes where a dry lager helps cleanse the palate.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Kloud made?\u003c\/strong\u003e Kloud is produced in South Korea by Lotte Chilsung Beverage, a subsidiary of the Lotte conglomerate. The brewery sources more than half of its hops from Germany to complement the original gravity production method.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Kloud?\u003c\/strong\u003e Korean fried chicken benefits from the beer's dry carbonation cutting through the oil. Samgyeopsal (grilled pork belly) pairs well with the malt sweetness balancing the charred fat. Tteokbokki's spicy-sweet sauce is tempered by the beer's moderate bitterness. Tempura or other light fried seafood works because the crisp finish refreshes the palate. Mild, semi-firm cheeses like Gouda echo the beer's grainy malt notes.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Kloud come in?\u003c\/strong\u003e This product is sold as a six-pack, which is the standard multi-pack format widely available for Kloud Original Gravity.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Kloud worth the price?\u003c\/strong\u003e Kloud positions as a premium domestic lager within the Korean beer market, priced above adjunct competitors like Cass and Hite. Its all-malt recipe and undiluted brewing process deliver noticeably more flavor and body, making it a reasonable step up for drinkers seeking more from a Korean lager.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Kloud?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThe original gravity brewing method is the defining feature here — by skipping the post-fermentation water dilution common in mass-produced lagers, Kloud retains more of the malt character and body that the brewing process actually creates. That Gold medal at the World Beer Awards validates the approach, with judges specifically praising the balanced malt-hop interplay and clean finish. Among Korean lagers widely available internationally, Kloud is one of the few all-malt options, giving it a genuine point of differentiation in a category where most brands lean on adjuncts for cost efficiency. For anyone curious about Korean beer beyond the familiar light adjunct style, this six-pack is a logical starting point.\u003c\/p\u003e","brand":"Kloud","offers":[{"title":"Default Title","offer_id":44838651953321,"sku":"32628","price":9.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Kloud-Original-Gravity-6__01543.jpg?v=1730512298"}],"url":"https:\/\/theliquorbarn.com\/collections\/kloud.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}