{"title":"Fiero","description":null,"products":[{"product_id":"fiero-habanero-tequila-750ml","title":"Fiero Habanero Tequila 750ML","description":"\u003cp\u003e\u003cstrong\u003eFiero Habanero Tequila 750ML\u003c\/strong\u003e is a habanero-infused blanco tequila bottled at 40% ABV (80 proof) in a 750ml bottle from Tequila, Jalisco. Backed by a Double Gold and Best in Show at the 2023 Wine \u0026amp; Spirits Wholesalers of America (WSWA) competition, this expression has earned serious recognition as one of the boldest pepper-infused tequilas available in the United States, with habanero heat ranging from 100,000 to 350,000 Scoville Heat Units.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 40% (80 Proof)  |  Origin: Tequila, Jalisco, Mexico  |  Habanero-Infused Blanco  |  Distillery: Casa Don Roberto (NOM 1437, La Purisima)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFiero is produced at La Purisima distillery under NOM 1437 by Casa Don Roberto, one of only two remaining multi-generational Mexican families whose ancestors helped propel the tequila industry. Under the guidance of Master Distiller Estella Anguiano, each agave piña is handpicked at peak ripeness by jimadores and slow-roasted in special ovens for three days. Anguiano removes the first and last batches of distillate — a quality measure that yields a cleaner blanco base — which is then infused for three days with fresh, vine-ripened habanero peppers sourced from local Jalisco farmer's markets. Critically, these peppers are never dried or roasted; they are hand-selected, hand-seeded, and hand-chopped to preserve their raw, fruity intensity before a final filtration step.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Fresh cooked agave leads the nose, followed by bright tropical fruit and an unmistakable burst of peppery spice. The aroma is full-bodied and immediately signals the habanero infusion without overwhelming the underlying tequila character.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is surprisingly sweet and fruity, with ripe agave flavors front and center. At mid-palate the habanero heat arrives in waves, building from a warm tingle to a searing, assertive pepper kick. Despite the intensity, the agave sweetness remains present, creating a genuine push-and-pull between fruit and fire.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Long, hot, and persistent, with a sweet-and-spicy afterglow that lingers well after each sip. A residual agave smoothness tempers the heat on the tail end, keeping the finish rewarding rather than punishing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Fiero Habanero\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eSipping neat or slightly chilled lets the full habanero arc unfold from sweet agave to fiery finish — adding a single ice cube can soften the peak heat without muting the pepper character. This tequila truly shines in cocktails that benefit from real capsaicin warmth:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpicy Margarita:\u003c\/strong\u003e The habanero infusion eliminates the need for muddled jalapeños and delivers consistent, layered heat alongside fresh lime.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpicy Paloma:\u003c\/strong\u003e Grapefruit soda amplifies the tropical fruit notes while the habanero adds a slow-building burn that elevates the classic template.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMexican Mule:\u003c\/strong\u003e Ginger beer and lime pair naturally with habanero's fruity heat, creating a cocktail with more depth than a standard mule.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSpicy cocktail enthusiasts building a dedicated home bar\u003c\/li\u003e\n\u003cli\u003eGifting to a friend who gravitates toward bold, high-heat flavors\u003c\/li\u003e\n\u003cli\u003eHosting a tequila tasting focused on infused and flavored expressions\u003c\/li\u003e\n\u003cli\u003eGame-day gatherings where a spicy Margarita station steals the show\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Fiero Habanero taste like?\u003c\/strong\u003e It opens with sweet, fruity agave before a wave of genuine habanero heat builds through the mid-palate and lingers on a long, spicy finish. The overall profile balances tropical sweetness with serious pepper fire ranging from 100,000 to 350,000 Scoville Heat Units.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Fiero Habanero compare to Tanteo Habanero?\u003c\/strong\u003e Both are habanero-infused blancos from Jalisco, but Fiero uses exclusively fresh, vine-ripened peppers that are never dried or roasted, and it claims a higher Scoville ceiling of up to 350,000 SHU. Fiero also earned Double Gold and Best in Show at WSWA 2023, giving it strong competition-circuit credentials.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Fiero Habanero good for cocktails?\u003c\/strong\u003e It is exceptionally well-suited for cocktails because the built-in habanero infusion delivers consistent, bar-ready heat without the variability of muddling fresh peppers to order. Spicy Margaritas, Palomas, and Mules all benefit from its balanced sweet-and-hot profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Fiero Habanero made?\u003c\/strong\u003e Fiero Habanero Tequila is produced at La Purisima distillery (NOM 1437) in the town of Tequila, Jalisco, Mexico, by the multi-generational Casa Don Roberto family under Master Distiller Estella Anguiano.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Fiero Habanero?\u003c\/strong\u003e Grilled shrimp tacos complement the tequila's tropical-fruit sweetness while matching its heat. Rich pork carnitas balance the capsaicin burn with fatty, savory depth. Fresh mango or pineapple salsa mirrors the fruity agave notes. Dark chocolate with chili provides a dessert pairing that echoes the sweet-spicy dynamic. Creamy guacamole offers a cooling counterpoint that lets the habanero heat shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Fiero Habanero come in?\u003c\/strong\u003e The standard expression is available in 750ml bottles.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Fiero Habanero worth the price?\u003c\/strong\u003e Positioned in the mid-premium tier for flavored tequilas, Fiero delivers unusually high heat intensity backed by real competition accolades — Double Gold at WSWA and PR%F, plus Best in Show — which places it among the most decorated habanero tequilas in its price range.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Fiero Habanero?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat separates Fiero from the crowded field of pepper-infused tequilas is its insistence on fresh, vine-ripened habaneros hand-selected from Jalisco farmer's markets — a step that preserves the pepper's natural fruitiness alongside its formidable heat. The three-day agave roast followed by a three-day pepper infusion creates a layered spirit that competition judges have noticed: Double Gold and Best in Show at WSWA 2023, Gold and Best in Category at ASCOT 2023, and Double Gold at the PR%F Awards 2021. Master Distiller Estella Anguiano's practice of cutting the heads and tails from the distillate ensures the blanco base is clean enough to let the habanero character dominate without harshness. For anyone seeking genuine capsaicin intensity built on quality tequila, Fiero stands as one of the most awarded options in the category.\u003c\/p\u003e","brand":"Fiero","offers":[{"title":"Default Title","offer_id":45215325520041,"sku":"40517","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/FieroHabaneroTequila750ML_6938a376-a1ca-467a-8e28-0160b56275bc.webp?v=1739042608"}],"url":"https:\/\/theliquorbarn.com\/collections\/fiero.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}