{"title":"Big Deal Brewery","description":null,"products":[{"product_id":"big-deal-brewery-original-golden-ale-by-labatt-12pk","title":"Big Deal Brewery Original Golden Ale by Labatt 12Pk","description":"\u003cp\u003e\u003cstrong\u003eBig Deal Brewery Original Golden Ale by Labatt 12Pk\u003c\/strong\u003e is a 4.5% ABV American golden ale brewed in Rochester, New York by Labatt USA, sold in a 12-pack of 12 oz cans. Developed in collaboration with the Spittin' Chiclets podcast crew — led by former NHL player Paul Bissonnette — this golden ale holds a 3.67 grade on BeerAdvocate and has accumulated over 8,800 ratings on Untappd.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 4.5%  |  Origin: Rochester, New York, USA  |  Style: American Golden Ale  |  Brewery: Labatt USA (Buffalo, NY)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eBig Deal Brewery is a brand born from the intersection of hockey culture and brewing, created by the Spittin' Chiclets crew at Barstool Sports alongside Labatt's experienced brewmasters. The collaboration reportedly involved extensive development sessions to land on the final recipe — a straightforward golden ale designed for easy, high-volume drinking. Production takes place at Labatt's Rochester, New York facility, a brewery with deep roots in North American lager and ale production through its parent brand's long history dating back to 1847 in Canada.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Bready malts and clean grain notes lead, followed by subtle lemony citrus. A light herbal hop character sits quietly underneath without dominating the nose.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is grainy and bready, establishing a malt-forward base that quickly gives way to gentle lemon citrus at mid-palate. Herbal and mildly spicy hop notes emerge toward the back, creating a moderately hoppy tail end. The malt reasserts itself heading into the swallow, leaving a bittersweet impression.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium-short and clean, with bready malt lingering alongside a bittersweet aftertaste. The moderate carbonation adds a crisp, effervescent bite that keeps the finish from feeling heavy.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Big Deal Golden Ale\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eThis golden ale is best served cold, straight from the can or poured into a pint glass to release its foamy white head and bright golden color. Its light body and moderate carbonation make it a natural session beer. A \u003cstrong\u003eShandy\u003c\/strong\u003e works well here — the existing lemony citrus notes marry seamlessly with fresh lemonade. A \u003cstrong\u003eMichelada\u003c\/strong\u003e benefits from the ale's bready backbone, which holds up against lime, hot sauce, and Clamato. For a simple twist, a \u003cstrong\u003eBeermosa\u003c\/strong\u003e pairs Big Deal's crisp profile with fresh orange juice for a brunch-friendly serve.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStocking a cooler for hockey watch parties or game-day gatherings\u003c\/li\u003e\n\u003cli\u003eBringing a crowd-pleasing 12-pack to a backyard barbecue\u003c\/li\u003e\n\u003cli\u003eSessionable warm-weather drinking on a patio or at a tailgate\u003c\/li\u003e\n\u003cli\u003eGifting a Spittin' Chiclets or hockey podcast fan\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat does Big Deal Golden Ale taste like?\u003c\/strong\u003e It delivers bready malt and grainy sweetness up front, transitioning into lemony citrus and a moderately hoppy, herbal finish with a bittersweet aftertaste. The body is light with moderate carbonation, making it crisp and refreshing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eHow does Big Deal Golden Ale compare to Labatt 50?\u003c\/strong\u003e Reviewers have noted similarities to Labatt 50, which is also a golden-style ale with a malt-forward character brewed under the Labatt umbrella. Big Deal leans slightly more into herbal hop spice and citrus brightness, while Labatt 50 carries a more traditional Canadian ale profile.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Big Deal Golden Ale good for beginners?\u003c\/strong\u003e At 4.5% ABV with a clean, approachable flavor profile and light body, Big Deal Golden Ale is well-suited for craft beer newcomers or anyone who prefers mellow, easy-drinking ales over aggressively hopped styles.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhere is Big Deal Golden Ale made?\u003c\/strong\u003e Big Deal Brewery Original Golden Ale is brewed at Labatt USA's facility in Rochester, New York, with the brand headquartered in Buffalo, New York.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Big Deal Golden Ale?\u003c\/strong\u003e Grilled hot dogs and burgers complement the bready malt backbone. Fish tacos with citrus slaw echo the ale's lemony notes. Mild cheddar or Colby cheese harmonizes with the grainy sweetness. Buffalo wings benefit from the carbonation cutting through rich, spicy sauce. Soft pretzels with mustard mirror the ale's bready, bittersweet character.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat sizes does Big Deal Golden Ale come in?\u003c\/strong\u003e The Big Deal Brewery Original Golden Ale is widely available in a 12-pack of 12 oz cans.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eIs Big Deal Golden Ale worth the price?\u003c\/strong\u003e Big Deal Golden Ale positions as an accessible, session-priced golden ale competing in the mainstream craft-adjacent segment. Its 3.67 BeerAdvocate grade (B range) reflects a solidly acceptable beer that delivers clean, uncomplicated drinking without premium craft pricing.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Big Deal Golden Ale?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWhat separates Big Deal from the crowded golden ale field is the genuine collaboration behind it — Paul Bissonnette and the Spittin' Chiclets crew didn't simply license their name but worked directly with Labatt's brewmasters through an extended development process. The result is a beer that knows exactly what it wants to be: a clean, sessionable 4.5% ABV ale with enough malt character and herbal hop complexity to stay interesting across a full 12-pack. With over 8,800 Untappd ratings and a respectable BeerAdvocate score, Big Deal has earned traction beyond its podcast fanbase on drinkability alone. For anyone seeking a light, crisp golden ale backed by Labatt's production capabilities, this delivers without pretension.\u003c\/p\u003e","brand":"Big Deal Brewery","offers":[{"title":"Default Title","offer_id":44838002360489,"sku":"37075","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0680\/1024\/6313\/files\/Big-Deal-Brewery-Original-Golden-Ale-by-Labatt__94745.jpg?v=1730504441"}],"url":"https:\/\/theliquorbarn.com\/collections\/big-deal-brewery.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}