{"title":"Azadi Brewing","description":null,"products":[{"product_id":"azadi-gir-lassi-4pk","title":"Azadi Gir Lassi 4Pk","description":"\u003cp\u003e\u003cstrong\u003eAzadi Gir Lassi 4Pk\u003c\/strong\u003e is a milkshake-style IPA brewed with Gir Kesar Mango, vanilla, and Indian cardamom, sold as a four-pack. This South Asian-inspired ale draws its character from a mango variety that earned geographical indication status in 2011, lending a distinctive identity that separates it from the broader milkshake IPA field.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e Style: Milkshake IPA  |  Origin: Chicago, Illinois  |  Hops: Mosaic, Citra, Azacca  |  Brewed at: Pilot Project Brewery (Logan Square, Chicago)\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAzadi Brewing produces Gir Lassi through Pilot Project Brewery, a brewery incubator located in the Logan Square neighborhood of Chicago. The beer is built on a milkshake IPA base — typically characterized by the addition of lactose for body and fruit for sweetness — then layered with Gir Kesar Mango, a variety grown in the foothills of western India and prized for its bright orange pulp and concentrated tropical flavor. The hop bill features Mosaic, Citra, and Azacca, three varieties known for their tropical and citrus-forward profiles, which complement rather than compete with the mango. Vanilla and Indian cardamom round out the grain bill, nodding directly to the traditional South Asian yogurt drink that gives this beer its name.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Ripe mango dominates the nose, followed by warm cardamom spice and a soft vanilla sweetness. A subtle hop resin note from the Mosaic and Citra emerges underneath, keeping the aromatics from veering entirely into dessert territory.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is thick and juicy, with pronounced mango pulp flavor recalling a mango push pop in the best possible sense. Mid-palate, vanilla smooths the edges while cardamom introduces a gentle warmth. The hop bitterness remains restrained but present, providing just enough structure to balance the fruit-forward sweetness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Medium in length with lingering mango and a faint spice trail from the cardamom. The lactose-driven body leaves a creamy mouthfeel that tapers slowly without becoming cloying.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Gir Lassi\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003ePour cold into a tulip glass or wide-mouth pint glass to capture the aromatic complexity. This beer is best enjoyed fresh and on its own — milkshake IPAs are not built for aging. For food pairing-driven serves, try it alongside a \u003cstrong\u003eMango Lassi Shandy\u003c\/strong\u003e by blending a half pour with chilled mango nectar over ice for a low-ABV refresher. It also works in a \u003cstrong\u003eBeer-mosa\u003c\/strong\u003e variation, subbing it in for a traditional wheat beer with a splash of fresh orange juice. A \u003cstrong\u003eMichelada-inspired build\u003c\/strong\u003e using lime, a pinch of chaat masala, and a salted rim plays well with the cardamom spice notes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroducing craft beer drinkers to South Asian-inspired brewing\u003c\/li\u003e\n\u003cli\u003eSummer cookouts and outdoor gatherings where tropical flavors shine\u003c\/li\u003e\n\u003cli\u003ePairing with Indian or Southeast Asian cuisine\u003c\/li\u003e\n\u003cli\u003eGifting to adventurous IPA enthusiasts looking beyond standard haze\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Gir Lassi taste like?\u003c\/strong\u003e Gir Lassi delivers thick, juicy mango flavor layered with vanilla creaminess and warm Indian cardamom spice, all supported by a soft hop bitterness from Mosaic, Citra, and Azacca hops. The overall impression is tropical, smooth, and dessert-adjacent without excessive sweetness.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eHow does Gir Lassi compare to other milkshake IPAs?\u003c\/strong\u003e Most milkshake IPAs use common fruits like strawberry, blueberry, or generic mango puree, whereas Gir Lassi specifically uses Gir Kesar Mango — a geographically protected Indian variety — along with traditional South Asian spicing from cardamom and vanilla. This ingredient specificity gives it a more layered and culturally intentional flavor profile than typical entries in the style.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Gir Lassi good for IPA beginners?\u003c\/strong\u003e Yes — the lactose body, prominent fruit, and restrained hop bitterness make it highly approachable for drinkers who find traditional IPAs too bitter. The flavor leans more toward a fruit smoothie than a hoppy ale.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhere is Gir Lassi made?\u003c\/strong\u003e Gir Lassi is brewed by Azadi Brewing at Pilot Project Brewery, a brewery incubator located in the Logan Square neighborhood of Chicago, Illinois. Pilot Project provides brewing infrastructure for emerging brands to develop and scale their recipes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Gir Lassi?\u003c\/strong\u003e Chicken tikka or tandoori dishes complement the cardamom and mango notes. Thai green curry mirrors the tropical fruit profile while contrasting with gentle heat. Grilled shrimp tacos with mango salsa echo the beer's dominant fruit character. A mild paneer dish balances the beer's richness without overpowering it. Vanilla bean ice cream or mango sorbet extends the dessert-like qualities into a full pairing.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Gir Lassi come in?\u003c\/strong\u003e Gir Lassi is sold as a four-pack, which is the standard retail format from Azadi Brewing for this expression.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eIs Gir Lassi worth the price?\u003c\/strong\u003e Gir Lassi positions in the craft specialty tier, where milkshake IPAs with unique adjuncts typically command a modest premium over standard IPAs. The use of geographically protected Gir Kesar Mango and authentic South Asian spices provides genuine ingredient-driven value within that range.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Gir Lassi?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhat distinguishes Gir Lassi from the crowded milkshake IPA category is ingredient intentionality. The Gir Kesar Mango isn't just another tropical addition — it's a geographically indicated variety with a protected designation since 2011, meaning the fruit must originate from its specific growing region in western India. Combined with authentic Indian cardamom and a considered hop bill of Mosaic, Citra, and Azacca, the beer translates a traditional South Asian beverage into a craft format without losing cultural specificity. With a 3.9 rating on Untappd across over 200 reviews, it has earned consistent praise from the craft community for delivering on its premise. For drinkers seeking a milkshake IPA that tells a more specific story than fruit-plus-lactose, Gir Lassi delivers genuine distinction.\u003c\/p\u003e","brand":"Azadi Brewing","offers":[{"title":"Default Title","offer_id":44838075203753,"sku":"35068","price":16.99,"currency_code":"USD","in_stock":false}]},{"product_id":"azadi-jaago-4pk","title":"Azadi Jaago 4Pk","description":"\u003cp\u003e\u003cstrong\u003eAzadi Jaago 4Pk\u003c\/strong\u003e is a South Indian-inspired chicory amber ale brewed in Chicago at 6.0% ABV, available as a four-pack of cans. Drawing directly from the tradition of south Indian filtered coffee, Jaago incorporates roasted chicory to produce a dark, smooth ale with exceptional balance — earning a 3.7 out of 5 on Untappd across nearly 900 ratings.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQuick Facts:\u003c\/strong\u003e ABV: 6.0%  |  Origin: Chicago, Illinois  |  Style: Chicory Amber Ale  |  Brewery: Azadi Brewing Company\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eProduction \u0026amp; Heritage\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAzadi Brewing Company is a Chicago-based operation that brews its beers through Pilot Project Brewery, a contract and incubator brewing facility. Jaago — which translates roughly to \"wake up\" — sources key ingredients from Indian grocer Patel Brothers on Devon Avenue as well as directly from India, grounding the beer in authentic South Asian culinary tradition. The brew uses roasted chicory root alongside a malty amber ale base, produced in small batches with frequent rotation, making availability limited at times.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eTasting Notes\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAroma:\u003c\/strong\u003e Roasted chicory leads, followed by caramelized sugar and a light toasted malt sweetness. A subtle coffee-like warmth rounds out the nose without the bitterness of actual coffee beans.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTaste:\u003c\/strong\u003e The entry is smooth and malty with an immediate wave of roasted chicory that recalls south Indian filter coffee. Mid-palate, light toffee and caramel notes develop, giving the beer a slightly sweet character. The body is medium, with enough structure to carry the roasted flavors without heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFinish:\u003c\/strong\u003e Dry and clean, balancing the preceding sweetness with a roasty, lightly bitter close. The chicory character lingers modestly, leaving a pleasant coffee-adjacent warmth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eHow to Drink Jaago\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJaago drinks best slightly below room temperature — around 50–55°F — where the chicory and toffee notes come through most clearly. Pour it into a tulip glass or nonic pint to open up the aroma. For food-adjacent sessions, it pairs well alongside brunch or as a standalone afternoon beer. While primarily a sipping ale, its roasty profile also works in a \u003cstrong\u003eBeer Flip\u003c\/strong\u003e (with a whole egg, sugar, and nutmeg) for a rich, dessert-style drink, a \u003cstrong\u003eMichelada\u003c\/strong\u003e variation where the chicory adds depth against lime and hot sauce, or a \u003cstrong\u003eShandy\u003c\/strong\u003e blended with fresh lemonade to lighten the roasted character on warm days.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eBest For\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIntroducing craft beer drinkers to South Asian-inspired brewing\u003c\/li\u003e\n\u003cli\u003eBrunch pairings where coffee-adjacent flavors complement the meal\u003c\/li\u003e\n\u003cli\u003eGifting to someone who appreciates globally inspired, small-batch beers\u003c\/li\u003e\n\u003cli\u003eExploring Chicago's diverse craft beer scene beyond traditional styles\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eFrequently Asked Questions\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does Jaago taste like?\u003c\/strong\u003e Jaago is a medium-bodied amber ale dominated by roasted chicory, caramelized sugar, and light toffee, finishing dry and smooth. The overall impression recalls south Indian filtered coffee translated into beer form.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow does Jaago compare to other chicory beers?\u003c\/strong\u003e While chicory beers have roots in New Orleans brewing traditions — where chicory coffee is a staple — Jaago takes a distinctly South Asian approach, sourcing ingredients from Indian grocers and drawing flavor inspiration from filter coffee rather than Cajun coffee culture. The result is a cleaner, more toffee-forward profile with less bitterness than many chicory stouts.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Jaago good for sipping on its own?\u003c\/strong\u003e Yes — at 6.0% ABV, Jaago is sessionable enough for a relaxed drinking pace while offering enough roasted complexity to hold attention across a full pour.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere is Jaago made?\u003c\/strong\u003e Jaago is brewed in Chicago, Illinois, by Azadi Brewing Company, which operates through Pilot Project Brewery, a collaborative brewing facility in the city.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat foods pair well with Jaago?\u003c\/strong\u003e The chicory and toffee profile pairs naturally with South Indian dosas and chutneys, where the roasted notes mirror the accompanying filter coffee. Grilled lamb kebabs benefit from the ale's malty sweetness. Brunch staples like French toast and maple syrup echo the caramel character. Sharp aged cheddar provides a savory counterpoint, and dark chocolate desserts complement the roasty finish.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat sizes does Jaago come in?\u003c\/strong\u003e Jaago is available as a four-pack of cans, which is the standard retail format for this release.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs Jaago worth the price?\u003c\/strong\u003e Jaago positions as a small-batch, specialty craft ale with unique South Asian-sourced ingredients, placing it in the premium craft tier. For drinkers seeking something genuinely different from mainstream amber ales, the ingredient sourcing and cultural specificity justify the positioning.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003e\u003cu\u003eWhy Jaago?\u003c\/u\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJaago stands apart because its flavor identity comes from a culinary tradition rarely represented in American craft brewing. The use of chicory root sourced partly from India and from Patel Brothers on Chicago's Devon Avenue gives this beer a provenance story that is specific and traceable, not aspirational. At 6.0% ABV, it occupies a practical middle ground — flavorful enough to reward attention, moderate enough for multiple pours. In a craft landscape crowded with coffee stouts and pastry ales, Jaago delivers roasted complexity through a leaner, drier, more food-friendly format that reflects genuine South Indian brewing inspiration rather than trend-chasing.\u003c\/p\u003e","brand":"Azadi Brewing","offers":[{"title":"Default Title","offer_id":44838075433129,"sku":"35067","price":13.99,"currency_code":"USD","in_stock":false}]}],"url":"https:\/\/theliquorbarn.com\/collections\/azadi-brewing.oembed","provider":"The Liquor Barn","version":"1.0","type":"link"}